From group performance to monthly income of over 10,000! She became a online celebrity in Hengdian by one move, and she gained 100,000 yuan a day.

Hengdian, a small town in Zhejiang with a resident population of 170,000, has an average of 13,000 extras coming in and out every year. They travel from all over the country to the 300,000-square-kilometer film and television city, ranging from several weeks to several years. They are called "drifting".

Among this group of people, some are idolize, some are chasing dreams, some are trying to experience life, and some want to become famous overnight … Zhou Rulan is one of these people.

Group performance queuing audition site

Drift for three years

A day’s income in the sun and rain in 90 yuan

There is no wind at noon in summer at more than 30 degrees Celsius. As long as people stand outside for five minutes, they get sunburned and sweat constantly. In the studio of Hengdian Film and Television City in Jinhua, the group performances are mostly concentrated in the shadow under the wall.

When I first met Zhou Rulan, she was running between groups. He is not tall, slightly fat, and his round face is flushed by the hot sun under a costume. After changing back to her daily dress, she combed two ponytails for herself. As an actress, she is not beautiful or young, but she is very kind and has "eye contact".

Zhou Rulan came to Hengdian for three years, and in her own words: "It’s already an old drift."

"When I was young, I liked Stephen Chow’s movies. I think the story in king of comedy is about me."

There is a book "Self-cultivation of Actors" on the shelf of Rulan.

In 2018, 31-year-old Zhou Rulan came to Hengdian from rural Anhui to prove herself to her parents, to change her life and to dream of acting.

"I love making friends. After I came to Hengdian, all my friends left, and I cried for a long time every time." The life of running a group is not easy, and the reason why most people leave is that they can’t eat hard.

"Once I was a horse substitute, and I had to wear 20 or 30 kilograms of armor to ride a horse for filming. Once I took a night show with William Chan, and it was very cold at night. We wore armor and rode a horse for a whole night, and everyone was soaked with sweat. When the wind blew, I was cold and even the horse caught a cold. William Chan was surprised to see me, and wondered why I was working as a horse substitute alone. "

Staring at the scorching sun for a day in summer and wearing thin clothes to shoot summer plays in winter nights are all routine work for actors. Zhou Rulan said that it is not stable for a group performance to earn a day in 90 yuan.

Leave Hengdian for three times

Go back to Hengdian again and again

"If I hadn’t been exposed to short videos, I would have left Hengdian now."

In three years, Zhou Rulan left Hengdian three times. Not long after her arrival, she was arranged to shoot The Longest Day In Chang’an in Xiangshan Film and Television City. The first time I played with a big star, Ru Lan became the group leader. As a group leader, you can’t shoot a movie. Zhou Rulan chose to return to Hengdian after leaving for the first time.

There are often group performance classes in Hengdian, organized by actors’ unions and organized by some film and television companies themselves, which is a big reason why Zhou Rulan returned to Hengdian. It is difficult to take plays during the study period. In order to survive, Zhou Rulan went to an inn to do cleaning, and cleaning a room can only get 8 yuan.

"At that time, even food and clothing were a problem, let alone renting a house. I had to go out to work, and I had to eat and live in the factory. I saved money and came back quickly."

Not long after she came back, Zhou Rulan’s parents knew that she was very opposed to being a group performer in Hengdian. She left Hengdian for the third time and returned to her hometown in Anhui to work. "When people go back, their hearts are still there." Zhou Fu saw his daughter acting on TV, and his attitude changed little by little. When she found that her father was beginning to accept her ideas, she felt it was time to go back to Hengdian.

Increase powder by 100 thousand a day

Become a short video blogger in Hengdian online celebrity.

At the end of 2019, Zhou Rulan had another identity-a short video blogger. She named herself @ 京京京京京, and now she has hundreds of thousands of fans. In the video, Ru Lan, dressed in costumes of various eras, plays the imperial concubine and the cavalry … Her Mandarin has a little accent and her own comedy. She truly restored a drifting daily life and showed the life of this profession from the perspective of group performance.

When she catches a break during the day, Zhou Rulan will let her friends in the group play videos for her. After the live broadcast in the middle of the night, Zhou Rulan began to edit the materials taken during the day.

After the live broadcast, rulan is editing the video taken during the day.

In 2019, many drifters in Hengdian began to produce and publish short video content on the short video platform, mostly focusing on talent shows, funny jokes, and showing daily life of group performances. Having a group means that there may be a chance to shoot explosive materials today. "I will take pictures of my work every day, or the interesting things I encounter in the crew. My short videos have no scripts and are all daily."

"I just came into contact with a short video, just introducing myself in three sentences. I took it for more than a dozen times." Although I have experience as a group performer, I am a little at a loss in the face of short videos directed and performed by myself, such as Lan and other drifters. "There is no team, everyone helps each other to shoot."

After the video is uploaded, Ru Lan turns on her mobile phone every once in a while to see the amount of play. There will be singing exchanges between group performances. Some people say that as long as they are recognized by the platform, their works will be rewarded.

In order to improve the video quality, Ru Lan signed up for a video training class and also participated in a free course offered by the Propaganda Department of Dongyang Municipal Committee. "I learned while doing it. After about 2 months, a video introducing props has increased by 30,000 fans. The most exaggerated video is a video of eating a box lunch. I have increased by 100,000 fans in one day."

"At first, I was not sure whether the content would be popular. It was the teacher of the Propaganda Department of Dongyang Municipal Committee who always encouraged me, and also contacted Hengdian Group to make a policy to facilitate me to take pictures."

Two short videos a day, according to the viewing volume and the number of fans, Rulan can earn an extra income of about 400 yuan a day. When it comes to explosions, it will not only increase the powder, but also mean higher income.

Because the content is positive and optimistic, more and more people pay attention to Zhou Rulan, and even ask her for help. Sixty percent of the fans are performing in the same group as her, ranging from sixty to seventy years old to eight or nine years old. When there is a private letter asking questions about Hengdian’s roots, Zhou Rulan always replies patiently. Some netizens care about her life and send her cosmetics, while others become friends with her and come to Hengdian to visit her. "Because of their support and encouragement, I am particularly motivated, and now my family supports me."

Gifts sent by fans to Ru Lan, and photo albums specially made for her.

Earn over 10,000 yuan a month

More group performances join the short video army.

From a group performance with a monthly income of less than 1,000 yuan to a monthly income of over 10,000 yuan, Ru Lan no longer worries about survival; Originally, I wanted to prove myself by being an actor, but I stumbled into hundreds of thousands of fans in the short video era. In three years, Zhou Rulan’s life has undergone earth-shaking changes.

"This year, affected by the epidemic, the crew has decreased. Many people around me have started to make short videos. Some of them have thousands of fans and more than 30,000 to 50,000 fans."

According to incomplete statistics, there are thousands of people who have made short videos in Hengdian like Zhou Rulan from the media, among which there are about 100 in online celebrity with more than 500,000 fans.

Zhou Rulan calculated an account. According to the market rules, 30,000 fans will earn one day in 100 yuan from self-media live broadcast, while those with more than 500,000 fans will earn 1,000-1,500 yuan, which is far more than the income of a group performance in 90 yuan.

"My next goal is to buy a house in Hengdian and take care of my children and parents. I can still stay in Hengdian to film."

It’s late at night. After cutting the video, Ru Lan opened the Pinyin book and began to study. She said that now she has a stable income and a little fame on the Internet. Next, she can learn Mandarin well and get a better role.

The year 2020 is an extraordinary year and a landmark year.

In 2020, we will build a well-off society in an all-round way and work together to achieve the goal of the first century.

The road to a well-off society carries the initial heart; The road to a well-off society comes from struggle; The road to a well-off life is happiness.

On this road, there are medical workers fighting in the front line of fighting against the epidemic, village cadres running for the construction of beautiful countryside, and Internet anchors standing in the forefront of the times … They have different identities, but they all have a common label-dream catchers on the well-off road.