Hengdian, a small town in Zhejiang with a resident population of 170,000, has an average of 13,000 extras coming in and out every year. They travel from all over the country to the 300,000-square-kilometer film and television city, ranging from several weeks to several years. They are called "drifting".

Among this group of people, some are idolize, some are chasing dreams, some are trying to experience life, and some want to become famous overnight … Zhou Rulan is one of these people.

Group performance queuing audition site

Drift for three years

A day’s income in the sun and rain in 90 yuan

There is no wind at noon in summer at more than 30 degrees Celsius. As long as people stand outside for five minutes, they get sunburned and sweat constantly. In the studio of Hengdian Film and Television City in Jinhua, the group performances are mostly concentrated in the shadow under the wall.

When I first met Zhou Rulan, she was running between groups. He is not tall, slightly fat, and his round face is flushed by the hot sun under a costume. After changing back to her daily dress, she combed two ponytails for herself. As an actress, she is not beautiful or young, but she is very kind and has "eye contact".

Zhou Rulan came to Hengdian for three years, and in her own words: "It’s already an old drift."

"When I was young, I liked Stephen Chow’s movies. I think the story in king of comedy is about me."

There is a book "Self-cultivation of Actors" on the shelf of Rulan.

In 2018, 31-year-old Zhou Rulan came to Hengdian from rural Anhui to prove herself to her parents, to change her life and to dream of acting.

"I love making friends. After I came to Hengdian, all my friends left, and I cried for a long time every time." The life of running a group is not easy, and the reason why most people leave is that they can’t eat hard.

"Once I was a horse substitute, and I had to wear 20 or 30 kilograms of armor to ride a horse for filming. Once I took a night show with William Chan, and it was very cold at night. We wore armor and rode a horse for a whole night, and everyone was soaked with sweat. When the wind blew, I was cold and even the horse caught a cold. William Chan was surprised to see me, and wondered why I was working as a horse substitute alone. "

Staring at the scorching sun for a day in summer and wearing thin clothes to shoot summer plays in winter nights are all routine work for actors. Zhou Rulan said that it is not stable for a group performance to earn a day in 90 yuan.

Leave Hengdian for three times

Go back to Hengdian again and again

"If I hadn’t been exposed to short videos, I would have left Hengdian now."

In three years, Zhou Rulan left Hengdian three times. Not long after her arrival, she was arranged to shoot The Longest Day In Chang’an in Xiangshan Film and Television City. The first time I played with a big star, Ru Lan became the group leader. As a group leader, you can’t shoot a movie. Zhou Rulan chose to return to Hengdian after leaving for the first time.

There are often group performance classes in Hengdian, organized by actors’ unions and organized by some film and television companies themselves, which is a big reason why Zhou Rulan returned to Hengdian. It is difficult to take plays during the study period. In order to survive, Zhou Rulan went to an inn to do cleaning, and cleaning a room can only get 8 yuan.

"At that time, even food and clothing were a problem, let alone renting a house. I had to go out to work, and I had to eat and live in the factory. I saved money and came back quickly."

Not long after she came back, Zhou Rulan’s parents knew that she was very opposed to being a group performer in Hengdian. She left Hengdian for the third time and returned to her hometown in Anhui to work. "When people go back, their hearts are still there." Zhou Fu saw his daughter acting on TV, and his attitude changed little by little. When she found that her father was beginning to accept her ideas, she felt it was time to go back to Hengdian.

Increase powder by 100 thousand a day

Become a short video blogger in Hengdian online celebrity.

At the end of 2019, Zhou Rulan had another identity-a short video blogger. She named herself @ 京京京京京, and now she has hundreds of thousands of fans. In the video, Ru Lan, dressed in costumes of various eras, plays the imperial concubine and the cavalry … Her Mandarin has a little accent and her own comedy. She truly restored a drifting daily life and showed the life of this profession from the perspective of group performance.

When she catches a break during the day, Zhou Rulan will let her friends in the group play videos for her. After the live broadcast in the middle of the night, Zhou Rulan began to edit the materials taken during the day.

After the live broadcast, rulan is editing the video taken during the day.

In 2019, many drifters in Hengdian began to produce and publish short video content on the short video platform, mostly focusing on talent shows, funny jokes, and showing daily life of group performances. Having a group means that there may be a chance to shoot explosive materials today. "I will take pictures of my work every day, or the interesting things I encounter in the crew. My short videos have no scripts and are all daily."

"I just came into contact with a short video, just introducing myself in three sentences. I took it for more than a dozen times." Although I have experience as a group performer, I am a little at a loss in the face of short videos directed and performed by myself, such as Lan and other drifters. "There is no team, everyone helps each other to shoot."

After the video is uploaded, Ru Lan turns on her mobile phone every once in a while to see the amount of play. There will be singing exchanges between group performances. Some people say that as long as they are recognized by the platform, their works will be rewarded.

In order to improve the video quality, Ru Lan signed up for a video training class and also participated in a free course offered by the Propaganda Department of Dongyang Municipal Committee. "I learned while doing it. After about 2 months, a video introducing props has increased by 30,000 fans. The most exaggerated video is a video of eating a box lunch. I have increased by 100,000 fans in one day."

"At first, I was not sure whether the content would be popular. It was the teacher of the Propaganda Department of Dongyang Municipal Committee who always encouraged me, and also contacted Hengdian Group to make a policy to facilitate me to take pictures."

Two short videos a day, according to the viewing volume and the number of fans, Rulan can earn an extra income of about 400 yuan a day. When it comes to explosions, it will not only increase the powder, but also mean higher income.

Because the content is positive and optimistic, more and more people pay attention to Zhou Rulan, and even ask her for help. Sixty percent of the fans are performing in the same group as her, ranging from sixty to seventy years old to eight or nine years old. When there is a private letter asking questions about Hengdian’s roots, Zhou Rulan always replies patiently. Some netizens care about her life and send her cosmetics, while others become friends with her and come to Hengdian to visit her. "Because of their support and encouragement, I am particularly motivated, and now my family supports me."

Gifts sent by fans to Ru Lan, and photo albums specially made for her.

Earn over 10,000 yuan a month

More group performances join the short video army.

From a group performance with a monthly income of less than 1,000 yuan to a monthly income of over 10,000 yuan, Ru Lan no longer worries about survival; Originally, I wanted to prove myself by being an actor, but I stumbled into hundreds of thousands of fans in the short video era. In three years, Zhou Rulan’s life has undergone earth-shaking changes.

"This year, affected by the epidemic, the crew has decreased. Many people around me have started to make short videos. Some of them have thousands of fans and more than 30,000 to 50,000 fans."

According to incomplete statistics, there are thousands of people who have made short videos in Hengdian like Zhou Rulan from the media, among which there are about 100 in online celebrity with more than 500,000 fans.

Zhou Rulan calculated an account. According to the market rules, 30,000 fans will earn one day in 100 yuan from self-media live broadcast, while those with more than 500,000 fans will earn 1,000-1,500 yuan, which is far more than the income of a group performance in 90 yuan.

"My next goal is to buy a house in Hengdian and take care of my children and parents. I can still stay in Hengdian to film."

It’s late at night. After cutting the video, Ru Lan opened the Pinyin book and began to study. She said that now she has a stable income and a little fame on the Internet. Next, she can learn Mandarin well and get a better role.

The year 2020 is an extraordinary year and a landmark year.

In 2020, we will build a well-off society in an all-round way and work together to achieve the goal of the first century.

The road to a well-off society carries the initial heart; The road to a well-off society comes from struggle; The road to a well-off life is happiness.

On this road, there are medical workers fighting in the front line of fighting against the epidemic, village cadres running for the construction of beautiful countryside, and Internet anchors standing in the forefront of the times … They have different identities, but they all have a common label-dream catchers on the well-off road.

　　At around 19: 25 on the 16th.

　　A tornado appeared in Taiping Town, Conghua District, Guangzhou.

　　Feedback from witnesses at the scene

　　Life history is about 3 minutes.

　　▲ After the tornado, the trees along the road fell down.

　　A tornado is a strong, small-scale air vortex.

　　Under the condition of strong unstable weather.

　　Produced by strong convective movement of air.

　　Usually a funnel-shaped cloud extending from thunderstorm clouds to the ground.

　　A strong whirlwind

　　The air pressure in the center of tornado is very low.

　　The central wind power can reach more than 100-200m/s.

　　Have great destructive power

　　one

　　When encountering a tornado outdoors, the preventive method is to predict its direction. Stay away from the tornado’s moving path and leave it from the side or back; If you feel a tornado nearby, you can hide in a solid bunker.

　　2

　　The protection of most steel-concrete structures is strong enough. As long as you stay away from the window, approach the corner and take some thick clothes to cover it, you can prevent the damage caused by flying debris.

　　three

　　When encountering a tornado in the wild, you should flee in the vertical direction of the moving direction of the tornado. If it is too late, you should quickly find a depression and get down, but stay away from trees, telephone poles, billboards, fences, etc. to avoid being smashed, crushed and electrocuted.

　　#1

　　When you encounter a tornado while driving, don’t try to avoid it, because the tornado will not only attract and "devour" the vehicles and pedestrians along the way, but also cause an explosion due to the excessive air pressure difference between the inside and outside of the car. You should try to park your car in a safe area such as a culvert and tunnel, and get off immediately to escape.

　　When encountering crosswind, hold the steering wheel of the car with both hands, apply appropriate force in the direction of incoming wind to keep the vehicle in the correct driving direction, and remember not to adjust it too hard to prevent the vehicle from getting out of control.

　　#2

　　#3

　　If the wind is too strong, don’t slam the steering wheel and slam on the brakes. When the car is pushed by the strong wind, the center of gravity of the car is unstable, and braking is likely to bring negative effects.

　　01

　　Leave dangerous houses or other simple temporary residences, and take refuge in relatively strong houses nearby.

　　02

　　Avoid windows, doors and the exterior walls of the house, and immediately go to the small room opposite to the tornado and squat down.

　　03

　　If you have a basement at home, go to the basement immediately. It is safer to build a basement or semi-basement with concrete.

　　Life first, safety first.

　　Learn self-help skills

　　Can save lives at a critical moment

　　Forward it to friends around you who need it ~

　　Comprehensive: Guangdong emergency management is organized from emergency management department, Guangming. com, China weather and Guangdong weather.

Hero captain Liu Chuanjian

The investigation report of Sichuan Airlines’ "5.14" incident shows that the cause of the incident is that the right windshield seal of the plane may be damaged.

The investigation report of "May 14th" incident of Sichuan Airlines was released. This 131-page investigation report not only revealed the cause of the incident, but also revealed the whole process of the incident and more details of Liu Chuanjian’s response to the incident for the first time.

According to the report, the cause of the "5.14" incident of Sichuan Airlines is that the right windshield seal (weather seal or sealed silicone) of the aircraft involved may be damaged and cannot withstand the pressure difference inside and outside the cockpit and burst off from the fuselage. Captain Liu Chuanjian also flew for 19 minutes and 54 seconds in the high altitude hypoxia environment after the incident.

The first disclosure of the whole incident: the first-class headrest was found in Ya’ an

The investigation report disclosed the complete incident of "May 14th" for the first time. The Civil Aviation Administration of China believes that the "5.14" incident of Sichuan Airlines constitutes a serious symptom of transport aviation.

On May 14th, 2018, Airbus A319-133/ B-6419 of Sichuan Airlines Co., Ltd. carried out the 3U8633 flight from Chongqing to Lhasa, with 119 passengers on board and 9 crew members. When the plane was flying on the route, the right windshield of the cockpit burst and fell off, the plane lost pressure, the passenger oxygen mask fell off, the crew declared the highest level of emergency (Mayday), and the plane was ready to descend to Chengdu. The incident caused one minor injury and one minor injury, and the cockpit, engine and external skin of the aircraft were damaged to varying degrees.

At 6: 27 on May 14, 2018, the plane took off from Chongqing Jiangbei Airport, with captain Liu Chuanjian as the responsible captain and the right co-pilot Xu Ruichen.

At 7: 07: 05, when the cabin altitude of the plane was 6272 feet, there was a muffled sound in the cabin sound recorder of the plane, and the crew found a radial mesh crack on the right windshield, which the crew later described as "very broken and very flowery, all cracked".

At 7: 07: 10, there was a "bang" for the second time in the cabin sound recorder, and captain Liu Chuanjian immediately said "I operate".

At 7: 07: 45, the windshield of the plane burst at 6256 feet, and there was continuous noise in the cabin sound recorder, and the automatic pilot of the plane was disconnected. The captain piloted the plane manually and began to descend. During the descent of the aircraft, alarm messages appeared many times, and the contact between the crew and the ground was also interrupted. Flight area control continued to call the crew through various means, but no response was received.

At 7: 19, the 3U8633 crew announced the distress signal MAYDAY twice in the frequency, and the district management responded. The aircraft resumed contact with the ground, and the aircraft continued to fly to Chengdu Airport, preparing for backup.

At 7: 41, Liu Chuanjian landed on runway 02R of Chengdu Shuangliu Airport with a 3U8633 flight, and some tires of the plane burst.

… …

After the incident on May 14th, the Civil Aviation Administration of China immediately intervened in the investigation. The investigation team found on the B-6419 aircraft that the right windshield of the cockpit was missing, the flight control module was tilted up to the right, some components in the cab were missing, the headset and flight boarding pass of the co-pilot Xu Ruichen were lost, the captain’s electronic flight manual was lost, and the first-class partition curtain and first-class headrest were lost. Check the landing gear area. The fusible plugs of No.3 and No.4 main wheels on the right side are melted, the tire is depressurized and the tire skin is intact.

The report shows that on July 26, 2019, local residents in Baoxing County, Ya ‘an City found the lost aircraft components on a mountain with an altitude of 4,273 meters, and the first-class pillows were also found.

Disclosure of the details of the "Hero Captain" handling: high-altitude hypoxia flight for nearly 20 minutes

The investigation report revealed more details of Liu Chuanjian’s response to this incident.

After the first crack appeared in the right windshield of the aircraft, the co-pilot immediately looked up relevant information in the electronic flight manual. Liu Chuanjian, the captain of the left-hand plane, immediately touched it with his hand and judged that there was a crack on the inside, and applied for lowering the altitude and preparing for Chengdu at the first time. After the crew received the control instructions, the captain immediately executed the descent procedure. During the descent, the right windshield fell off when the co-pilot was looking for relevant procedures, and the cabin lost pressure explosively, and the crew switched to handling the cabin lost pressure.

When the windshield fell off, the explosion cabin lost pressure, and the co-pilot was instantly taken away from the seat by the strong leaked airflow. At this time, the right seat side bar appeared forward, and the autopilot was disconnected, and the attitude of the aircraft suddenly changed. The captain immediately piloted the aircraft manually.

Captain Liu Chuanjian tried to take out the oxygen mask with his right hand, but the oxygen mask was located at the left rear side of his body because of the left hand manipulating the side stick, and the aircraft was shaking violently, so he mainly focused on controlling the state, and he failed to take out the oxygen mask with his right hand. Captain Liu Chuanjian did not wear an oxygen mask from the time the windshield burst and fell off to the time the plane landed. Its exposure time to the anoxic environment above 10,000 feet in cabin altitude was 19 minutes and 54 seconds.

According to the investigation report, after the second captain Liang Peng entered the cockpit, he signaled the co-pilot to identify the transponder by patting his shoulder. After discovering that the captain did not wear an oxygen mask, he immediately reminded him; Captain Liu Chuanjian learned the information that the cabin was in normal condition through the second captain. During the descent process, the handheld microphone was used to send key distress information such as "MAYDAY" and "Cabin Pressure Loss" and the crew’s intention to the air traffic controller. The second captain communicated with the captain and the co-pilot by patting their shoulders and encouraging each other. The second captain rubbed his shoulders and arms for the captain and the co-pilot from time to time to alleviate the discomfort caused by the cold. "During the incident handling process, the crew showed strong cockpit management ability."

From May 14 to May 15, 2018, three flight crew members, Liu Chuanjian, Liang Peng and Xu Ruichen, conducted an audiometric examination in Chengdu First People’s Hospital. The hearing of the captain and the co-pilot declined, and the second captain did not see any obvious abnormality. The co-pilot was diagnosed as "high-frequency mild sensorineural deafness (high-altitude barotrauma)" after examination in the hospital. After landing, three crew members appeared dizziness, head swelling, scalp numbness, muscle aches and other symptoms, and two red spots appeared under the skin of the second captain’s right forearm, which may be the symptoms of decompression sickness at high altitude. After more than 20 times of hyperbaric oxygen chamber treatment, the symptoms of 3 crew members were obviously improved and recovered well.

Investigation conclusion of the cause of the incident: the seal of the right windshield of the aircraft may be damaged.

The investigation team of the Civil Aviation Administration concluded that the windshield burst. The most probable cause of this incident is that the seal of the right windshield of the B-6419 aircraft (weather seal or sealed silica gel) may be broken, there is a cavity inside the windshield, and external water vapor permeates and remains at the bottom edge of the windshield. After being soaked for a long time, the insulation of the power conductor decreases, and a continuous arc discharge in wet environment appears at the lower left corner of the windshield. The local high temperature generated by arc causes the double-layer structure glass to break. The windshield can’t withstand the pressure difference inside and outside the cockpit and burst off from the fuselage.

The investigation shows that the right windshield of aircraft B-6419 is an original part of Airbus, and there is no abnormal record in manufacturing and installation, no abnormal maintenance record, no abnormal maintenance history, no fault reservation on that day, and no damage report during the pre-flight inspection. The investigation team ruled out the possibility that the windshield broke due to improper maintenance.

The incident report put forward safety suggestions to Airbus, an aircraft manufacturer, including the suggestion that Airbus should establish a failure mode based on the "5.14" incident of Sichuan Airlines and similar historical events, evaluate and improve the design, material selection and manufacturing process of windshield, prevent water vapor from invading and staying in the electric heating system, reduce the possibility of arc generation and avoid the double-layer structure glass from breaking; It is studied to add arc detection and protection functions to the windshield heating system, and it is suggested that Airbus urge windshield manufacturers to strengthen the quality control of windshield production to ensure that windshield manufacturing continues to meet design standards and manufacturing process specifications.

Gree Dong Mingzhu, like the lyrics described in Donye.S’s Miss Dong, is a female classmate with a story.

In addition to the story of feather boy’s freedom, there is also the story of spicy eyes.

With the design of Barbie pink roses and the pricing of luxury goods, netizens cried uglily. I didn’t expect a sequel to be released these two days.

Source: poison tongue digital

After being vomited by the whole network for a week, Gree Rose Air Conditioning was exposed to poor sales.

Source: Oriental Finance

Although the sales volume is not good, Gree’s public relations has a strong desire to survive, and finally boldly responded, once again dumbfounded everyone.

Source: pear video

Gree responded to how to treat it as expensive and ugly, and couldn’t wait to pile up high-level words and paste gold on the air conditioner:“Give people roses with lingering fragrance, and give users artworks to show the beautiful vision of’ Let the world fall in love with Made in China’. "

This response is just like "putting air conditioning on roses".

But even more outrageous is that Gree is atGifts, Made in China and Works of Art.Three key words: rollover.

The first isHigh pricingObviously, it is incompatible with "giving". After all, consumers have to spend tens of thousands of dollars to buy it, which hurts consumers at once.

Followed byoverturnCategory cognition. Gree is obviously a household appliance. For the sake of public relations, he put on the coat of "art" and broke the public’s cognition of the air-conditioning industry. No wonder it is more like a luxury.

Finally,Pull the topic too high. You know, if you want to wear a crown, you must bear it. The words "Made in China" carry a lot of weight.

If the design has been overturned, and then moved to "Made in China" for sublimation, it will inevitably give people a feeling of using domestic products as a shield, and it is easy to jump on netizens’ thunder points.

Seeing this, I have to say,I’m not sure whether the warm air of the air conditioner has blown young people to be elated. What is certain is that Gree blew himself to be elated with this wave of water:

Moving out all the artworks and China-made products, we can see that the power of rose air conditioner can’t be blown down, only the flow of self-entertainment is left. After all, air conditioner products can gain such a large exposure in winter, which is also a win.

However, speaking of the premise of public relations rollover, the main reason is that the design rollover is too hard and it is difficult to recover.

One year, on a whim, Miss Gree Dong personally led the team to design an air conditioner that is "rich in flowers, intoxicating at the sight of flowers" and was born for newlyweds!

Source: excellent design

There must be a rumor here.Not jointly designed by Dong Mingzhu and Wang Ziru.It was not designed by any Gree employee.

I don’t blame everyone for this misunderstanding, becauseAir conditioning is designed in the shape of love:A rose in bud, a flower blossoming freely, and a suffocating beauty.

Source: Weibo netizens

Like the title of "The Temptation of Going Home", like underwear, like a toilet, like a baton, it is hard to be like air conditioning.

Source: Tianyancha

The history of rollover in the design world is always strikingly similar, which reminds me.RIO’s strong advertisement.

Before RIO was strong and cool, a group of advertisements of "Flowers bloom with wealth" were put on the Hangzhou subway. The colorful colors and flowers of the Hu Li flower whistle were not very good for my joints, and I was guilty of rheumatism after watching it.

Source: Puxiang Industrial Design Station

Whether anyone is romantic by rose air conditioner is uncertain, but this thing makes me allergic to romance.

This design is very explosive in the whole air conditioning industry.I don’t know whether it’s fashionable or humid at the moment. In addition to the design, the function is also cracked.

As soon as the Barbie pink lamp turned on and the warm wind blew, she was so elated that she couldn’t help dancing in subject three and singing freely.

Source: @ Design Youth

Don’t think that there are only roses and casual flowers. Miss Dong personally designed them, and the price is not cheap. The price is 29,999-32,999 yuan, which can only be explained by the priceless love.

The price is not cheap, and the design is not easy. After three generations and four upgrades, the whole rose shape was created.

Don’t ask why you moved to roses,Q is that roses are the image of love.Sign, air conditioning is self-aware, love is like drinking water,Each is well-being, and this wave of play is synaesthesia marketing.

Image source: @ 中中中中

Therefore, after picking up the melon of design and public relations, I found that "Rose Air Conditioning" should be upgraded in concept and marketing for n times:

It shouldn’t sell 29999, it should be 29.9.

It shouldn’t be called a rose, it should be called a blooming flower.

It shouldn’t belong to household appliances, it should belong to luxury goods.

It should not be sold to young people, but to the elderly.

It shouldn’t be in the wedding room, it should be in the sex hotel.

We should not promote "both gold and silver weddings can be used", but "anti-marriage, anti-parenting and anti-humanity".

It’s really hard to judge whether Gree has opened his mind or closed it.

I only know that it is a "rose" after all, silently carrying all this.

What’s wrong with Rose? It’s just that it has been romantic for a long time. What’s wrong with Gree? It’s just trying to please the young people’s market. One careless driver drove too fast.

Roses are a good thing, romance is also a good thing, and marketing is also a good thing.

However, brands can’t be infatuated with flowers in a hurry, and the flower elements are mechanically confused. Here, I share some marketing ideas of roses and flowers to help Gree open his mind.

The first isAtmosphere marketing of flowersInspire young people to share their interests through the romantic atmosphere of flower marketing.

Last year, many tea shops launched flower cups to create a combination of "1 cup+half a glass of water +1 flower":

A flower that blooms just right, put it in a transparent milk tea cup, add some water and throw a few pieces of ice, and the rounding is the "frozen rose", which means that love will never die.

Source: Xiaohongshu User

When you click it in the sun, it will be very beautiful. This flower marketing atmosphere is amazing.

Does romance need a lot of money? Sometimes it needs a transparent cup of 2 yuan from a tea shop.

reviewSakura Marketing of Bawang ChajiThe idea of giant marketing is used to enlarge the shape of flowers and create a sense of visual impact.

When Bawang Tea Kee warmed up the oolong series of cherry blossoms, she put on a pink logo, launched # Bawang Tea Kee Powder #, and blew up the streets in Chengdu to create a dimensional space for cherry blossoms: a giant cherry blossom and a giant milk tea cup were set up, setting off a pink storm.

Source: Weibo netizens

Sweet and cool dopamine powder, with cherry blossom elements, creates a scene association of "a cherry blossom oolong, feeling romantic spring", and provides young people with a new place to punch cards in online celebrity.

Still canRoses with stalksFor example, Ruixing combines the characteristics of roses to do things.

Ruixing X-line puppy launched the joint product "Rose Latte with Stitches", because the remark that "Rose Latte with Stitches does not contain any stinging ingredients" reminded netizens that He Guangzhi laughed at himself for "Rose with Stitches" in the talk show conference, so he called Ruixing to invite He Guangzhi to be a contemporary speaker.

Rui Xing really listened to the persuasion official to declare He Guangzhi as "Rui Xing forced product experience officer". From the design of rose people to the marketing of Valentine’s Day, Rui Xing held the rose tightly and staged "strong twisted melon sweetness!" Let your new Valentine’s Day products be exposed once.

Source: Rui Xing

alsoRT Mart’s March 8th MarketingRT Mart was renamed as "Darun Flower" in a limited time, and a "flower-leading" activity was launched in some cities across the country. Female customers can receive a flower when they enter the store, and they can also exchange points for seed poetry books to convey the beautiful meaning of "every one of them is a flower".

Source: Weibo @ RT Mart

RT Mart’s activities not only focus on Women’s Day, but also strengthen the connection between flower elements and RT Mart, giving the brand a differentiated holiday memory, which can be regarded as a small-cost and large-scale communication.

As an element with its own emotional filter, flowers can set off the atmosphere, which is undoubtedly the carrier of holiday marketing of major brands, but brands should not "spend casually" but "spend beautifully".

Clever flower marketing can’t copy flower elements mechanically and market them for the sake of gimmicks. Instead, it needs to gain insight into the topics that young people like to see and their emotional consumption needs, find the connection point between brands and flower elements, and integrate the connotation of flowers into brands or products, so as to better empower flower marketing and bring talk to brands.