BEIJING, Shijiazhuang, January 4 (Qiao Xiangjun, Guo Yingchun) The Meteorological Bureau of Hebei Province today released the top ten weather and climate events in the province in 2008. This year, the province mainly suffered from meteorological disasters such as drought, dusty weather, low-temperature freezing injury, hail and strong wind, high temperature, lightning, heavy rain, fog and cold wave. The direct economic loss caused by meteorological disasters in the whole year was 5.39 billion yuan, and 31 people were killed and 59 were injured.

　　According to reports, the basic climate characteristics of Hebei Province in 2008 are: the temperature is slightly higher than normal, and the precipitation is slightly higher than normal; The frequency and loss degree of meteorological disasters are lower than the average level since 1990s, and also lower than the loss degree in 2007, which is a "light" year. The average precipitation in the province is 571 mm, which is slightly higher than normal (54 mm more than normal, accounting for 10%); The distribution of precipitation is uneven, and relatively rainy areas mainly appear in the central and eastern parts of the province; The average temperature in the province is 12.4℃, which is 0.4℃ higher than normal.

　　According to the announcement issued by the Meteorological Bureau of Hebei Province, in 2008, the province suffered mainly from meteorological disasters such as drought, dusty weather, low temperature freezing injury, hail and strong wind, high temperature, lightning, heavy rain, fog and cold wave. According to the statistics of the provincial civil affairs department, meteorological disasters caused direct economic losses of 5.39 billion yuan in the whole year, including agricultural economic losses of 4.93 billion yuan, and caused 31 deaths and 59 injuries (including only 18 deaths and 3 injuries caused by lightning disasters).

　　The main weather and climate events in Hebei province in 2008 are as follows: the temperature in January continued to be low and there was more snowfall; The drought was severe in early spring. From early February to mid-March, the accumulated precipitation in the province was less than 2 mm, which was less than 80% compared with the same period of normal years. The largest drought-affected area in the province reached 3.335 million hectares, and 638,000 people had temporary drinking water difficulties due to drought. In mid-March, the strongest dusty weather of the year appeared; High temperature and hot weather appeared in the central and southern parts of early summer; In late June, strong convective weather occurred continuously. From June 23 to July 1, there were large-scale thunderstorms in the province for 9 consecutive days. The rainfall in 27 counties and cities in the province was 100-181 mm; The strongest rainfall of the year occurred in mid-July; Heavy rainfall occurred in the central and southern regions in mid-August; The temperature in autumn is on the high side. According to statistics from October 13th to 16th, during this period, the average maximum temperature in more than 120 counties and cities in the province reached the highest level in the same period in history for more than 50 years. Drought in autumn and winter, warm in early winter; At the end of the year, the cold air force was strong, and the largest strong cold wave weather process occurred in the same period of history since the meteorological record was recorded in this province. (End)

Editor: Shi Guanghui

　　The 29th Olympic Games official website January 28th, 2008 January 28th, Beijing, North Fourth Ring Road, Beichen West Bridge East, "Bird’s Nest" West. A huge blue crystal palace-style building covering an area of nearly 80,000 square meters-National Swimming Center (referred to as "Water Cube") was completed.

Li Aiqing, chairman of the State-owned Company, the owner of Water Cube, received the certificate of completion and the golden key from Chen Gang, vice mayor of Beijing.

　　During the day, the light blue "coat" of the "Water Cube" bathes in bright sunshine, which is soft and picturesque against the blue sky and white clouds. At night, the Chinese lanterns are shining, and the bubbles of the "Water Cube" are full of color. This blue crystal palace is more pure, soft and charming.

　　This crystal-clear building, with its ingenious design, complicated and free structure, simple and pure shape and advanced technology of environmental protection, has become a classic in the history of Olympic architecture in the past 100 years and a landmark in the history of Beijing and even the world.

　　The centennial Olympic architecture bears witness to the centennial Olympic course and shows the sublimity and beauty of human society.

　　After the second Olympic Games (Paris Olympic Games in 1900) and the third Olympic Games (St. Louis Olympic Games in 1904) were submerged in the World Expo, the Olympic building ushered in the first modern gymnasium in history-Baicheng Stadium. Baicheng Stadium is the first stadium specially designed and built for the Olympic Games. In addition to the cinder track, a gymnasium, a swimming pool with a length of 100 meters and a free car track with a circumference of 666.66 meters are built in the stadium, which can accommodate 66,288 spectators. So much so that Coubertin declared that "the Olympic Games held in London is the first modern Olympic Games."

　　It is this modern style stadium that pioneered the modernization of sports buildings or Olympic buildings. The Olympic buildings (especially the main stadium) in Stockholm, Sweden in 1912, Antwerp, Belgium in 1920, Paris, France in 1924, Amsterdam, the Netherlands in 1928, Sydney, Australia in 2000, Athens, Greece in 2004 and Beijing in 2008 all followed the Olympic movement.

　　Related links:

　　"Water Cube" in the Eyes of Foreign Journalists

　　Completed on January 28, 2008-Memorabilia of National Swimming Center Construction

　　The National Swimming Pool "Water Cube" shows blue lights [Photos]

　　Exploring the three design highlights of the Water Cube, the membrane structure makes the museum as warm as early spring.

　　The opening ceremony of the Water Cube Olympic Games echoed the Bird’s Nest point, and the torch instantly turned red.

　　Water cube blue pool water can be drunk at the end of the 20 th to welcome the test match.

　　"Water Cube" will usher in the 2008 China Swimming Open at the end of the month.

　　When the Olympics are going on: Interpretation of the Water Cube in Snow

　　Hua Deng first appeared on the "Water Cube" to show its charm.

　　Press room: "Water Cube" will be completed soon.

　　"Water Cube" is about to usher in "Eight Guests"

　　Olympic Headline: Chief Designer of "Bird’s Nest" and "Water Cube"

　　"Water Cube" of Olympic Legends

Gree Dong Mingzhu, like the lyrics described in Donye.S’s Miss Dong, is a female classmate with a story.

In addition to the story of feather boy’s freedom, there is also the story of spicy eyes.

With the design of Barbie pink roses and the pricing of luxury goods, netizens cried uglily. I didn’t expect a sequel to be released these two days.

Source: poison tongue digital

After being vomited by the whole network for a week, Gree Rose Air Conditioning was exposed to poor sales.

Source: Oriental Finance

Although the sales volume is not good, Gree’s public relations has a strong desire to survive, and finally boldly responded, once again dumbfounded everyone.

Source: pear video

Gree responded to how to treat it as expensive and ugly, and couldn’t wait to pile up high-level words and paste gold on the air conditioner:“Give people roses with lingering fragrance, and give users artworks to show the beautiful vision of’ Let the world fall in love with Made in China’. "

This response is just like "putting air conditioning on roses".

But even more outrageous is that Gree is atGifts, Made in China and Works of Art.Three key words: rollover.

The first isHigh pricingObviously, it is incompatible with "giving". After all, consumers have to spend tens of thousands of dollars to buy it, which hurts consumers at once.

Followed byoverturnCategory cognition. Gree is obviously a household appliance. For the sake of public relations, he put on the coat of "art" and broke the public’s cognition of the air-conditioning industry. No wonder it is more like a luxury.

Finally,Pull the topic too high. You know, if you want to wear a crown, you must bear it. The words "Made in China" carry a lot of weight.

If the design has been overturned, and then moved to "Made in China" for sublimation, it will inevitably give people a feeling of using domestic products as a shield, and it is easy to jump on netizens’ thunder points.

Seeing this, I have to say,I’m not sure whether the warm air of the air conditioner has blown young people to be elated. What is certain is that Gree blew himself to be elated with this wave of water:

Moving out all the artworks and China-made products, we can see that the power of rose air conditioner can’t be blown down, only the flow of self-entertainment is left. After all, air conditioner products can gain such a large exposure in winter, which is also a win.

However, speaking of the premise of public relations rollover, the main reason is that the design rollover is too hard and it is difficult to recover.

One year, on a whim, Miss Gree Dong personally led the team to design an air conditioner that is "rich in flowers, intoxicating at the sight of flowers" and was born for newlyweds!

Source: excellent design

There must be a rumor here.Not jointly designed by Dong Mingzhu and Wang Ziru.It was not designed by any Gree employee.

I don’t blame everyone for this misunderstanding, becauseAir conditioning is designed in the shape of love:A rose in bud, a flower blossoming freely, and a suffocating beauty.

Source: Weibo netizens

Like the title of "The Temptation of Going Home", like underwear, like a toilet, like a baton, it is hard to be like air conditioning.

Source: Tianyancha

The history of rollover in the design world is always strikingly similar, which reminds me.RIO’s strong advertisement.

Before RIO was strong and cool, a group of advertisements of "Flowers bloom with wealth" were put on the Hangzhou subway. The colorful colors and flowers of the Hu Li flower whistle were not very good for my joints, and I was guilty of rheumatism after watching it.

Source: Puxiang Industrial Design Station

Whether anyone is romantic by rose air conditioner is uncertain, but this thing makes me allergic to romance.

This design is very explosive in the whole air conditioning industry.I don’t know whether it’s fashionable or humid at the moment. In addition to the design, the function is also cracked.

As soon as the Barbie pink lamp turned on and the warm wind blew, she was so elated that she couldn’t help dancing in subject three and singing freely.

Source: @ Design Youth

Don’t think that there are only roses and casual flowers. Miss Dong personally designed them, and the price is not cheap. The price is 29,999-32,999 yuan, which can only be explained by the priceless love.

The price is not cheap, and the design is not easy. After three generations and four upgrades, the whole rose shape was created.

Don’t ask why you moved to roses,Q is that roses are the image of love.Sign, air conditioning is self-aware, love is like drinking water,Each is well-being, and this wave of play is synaesthesia marketing.

Image source: @ 中中中中

Therefore, after picking up the melon of design and public relations, I found that "Rose Air Conditioning" should be upgraded in concept and marketing for n times:

It shouldn’t sell 29999, it should be 29.9.

It shouldn’t be called a rose, it should be called a blooming flower.

It shouldn’t belong to household appliances, it should belong to luxury goods.

It should not be sold to young people, but to the elderly.

It shouldn’t be in the wedding room, it should be in the sex hotel.

We should not promote "both gold and silver weddings can be used", but "anti-marriage, anti-parenting and anti-humanity".

It’s really hard to judge whether Gree has opened his mind or closed it.

I only know that it is a "rose" after all, silently carrying all this.

What’s wrong with Rose? It’s just that it has been romantic for a long time. What’s wrong with Gree? It’s just trying to please the young people’s market. One careless driver drove too fast.

Roses are a good thing, romance is also a good thing, and marketing is also a good thing.

However, brands can’t be infatuated with flowers in a hurry, and the flower elements are mechanically confused. Here, I share some marketing ideas of roses and flowers to help Gree open his mind.

The first isAtmosphere marketing of flowersInspire young people to share their interests through the romantic atmosphere of flower marketing.

Last year, many tea shops launched flower cups to create a combination of "1 cup+half a glass of water +1 flower":

A flower that blooms just right, put it in a transparent milk tea cup, add some water and throw a few pieces of ice, and the rounding is the "frozen rose", which means that love will never die.

Source: Xiaohongshu User

When you click it in the sun, it will be very beautiful. This flower marketing atmosphere is amazing.

Does romance need a lot of money? Sometimes it needs a transparent cup of 2 yuan from a tea shop.

reviewSakura Marketing of Bawang ChajiThe idea of giant marketing is used to enlarge the shape of flowers and create a sense of visual impact.

When Bawang Tea Kee warmed up the oolong series of cherry blossoms, she put on a pink logo, launched # Bawang Tea Kee Powder #, and blew up the streets in Chengdu to create a dimensional space for cherry blossoms: a giant cherry blossom and a giant milk tea cup were set up, setting off a pink storm.

Source: Weibo netizens

Sweet and cool dopamine powder, with cherry blossom elements, creates a scene association of "a cherry blossom oolong, feeling romantic spring", and provides young people with a new place to punch cards in online celebrity.

Still canRoses with stalksFor example, Ruixing combines the characteristics of roses to do things.

Ruixing X-line puppy launched the joint product "Rose Latte with Stitches", because the remark that "Rose Latte with Stitches does not contain any stinging ingredients" reminded netizens that He Guangzhi laughed at himself for "Rose with Stitches" in the talk show conference, so he called Ruixing to invite He Guangzhi to be a contemporary speaker.

Rui Xing really listened to the persuasion official to declare He Guangzhi as "Rui Xing forced product experience officer". From the design of rose people to the marketing of Valentine’s Day, Rui Xing held the rose tightly and staged "strong twisted melon sweetness!" Let your new Valentine’s Day products be exposed once.

Source: Rui Xing

alsoRT Mart’s March 8th MarketingRT Mart was renamed as "Darun Flower" in a limited time, and a "flower-leading" activity was launched in some cities across the country. Female customers can receive a flower when they enter the store, and they can also exchange points for seed poetry books to convey the beautiful meaning of "every one of them is a flower".

Source: Weibo @ RT Mart

RT Mart’s activities not only focus on Women’s Day, but also strengthen the connection between flower elements and RT Mart, giving the brand a differentiated holiday memory, which can be regarded as a small-cost and large-scale communication.

As an element with its own emotional filter, flowers can set off the atmosphere, which is undoubtedly the carrier of holiday marketing of major brands, but brands should not "spend casually" but "spend beautifully".

Clever flower marketing can’t copy flower elements mechanically and market them for the sake of gimmicks. Instead, it needs to gain insight into the topics that young people like to see and their emotional consumption needs, find the connection point between brands and flower elements, and integrate the connotation of flowers into brands or products, so as to better empower flower marketing and bring talk to brands.