BEIJING, Shijiazhuang, January 4 (Qiao Xiangjun, Guo Yingchun) The Meteorological Bureau of Hebei Province today released the top ten weather and climate events in the province in 2008. This year, the province mainly suffered from meteorological disasters such as drought, dusty weather, low-temperature freezing injury, hail and strong wind, high temperature, lightning, heavy rain, fog and cold wave. The direct economic loss caused by meteorological disasters in the whole year was 5.39 billion yuan, and 31 people were killed and 59 were injured.

　　According to reports, the basic climate characteristics of Hebei Province in 2008 are: the temperature is slightly higher than normal, and the precipitation is slightly higher than normal; The frequency and loss degree of meteorological disasters are lower than the average level since 1990s, and also lower than the loss degree in 2007, which is a "light" year. The average precipitation in the province is 571 mm, which is slightly higher than normal (54 mm more than normal, accounting for 10%); The distribution of precipitation is uneven, and relatively rainy areas mainly appear in the central and eastern parts of the province; The average temperature in the province is 12.4℃, which is 0.4℃ higher than normal.

　　According to the announcement issued by the Meteorological Bureau of Hebei Province, in 2008, the province suffered mainly from meteorological disasters such as drought, dusty weather, low temperature freezing injury, hail and strong wind, high temperature, lightning, heavy rain, fog and cold wave. According to the statistics of the provincial civil affairs department, meteorological disasters caused direct economic losses of 5.39 billion yuan in the whole year, including agricultural economic losses of 4.93 billion yuan, and caused 31 deaths and 59 injuries (including only 18 deaths and 3 injuries caused by lightning disasters).

　　The main weather and climate events in Hebei province in 2008 are as follows: the temperature in January continued to be low and there was more snowfall; The drought was severe in early spring. From early February to mid-March, the accumulated precipitation in the province was less than 2 mm, which was less than 80% compared with the same period of normal years. The largest drought-affected area in the province reached 3.335 million hectares, and 638,000 people had temporary drinking water difficulties due to drought. In mid-March, the strongest dusty weather of the year appeared; High temperature and hot weather appeared in the central and southern parts of early summer; In late June, strong convective weather occurred continuously. From June 23 to July 1, there were large-scale thunderstorms in the province for 9 consecutive days. The rainfall in 27 counties and cities in the province was 100-181 mm; The strongest rainfall of the year occurred in mid-July; Heavy rainfall occurred in the central and southern regions in mid-August; The temperature in autumn is on the high side. According to statistics from October 13th to 16th, during this period, the average maximum temperature in more than 120 counties and cities in the province reached the highest level in the same period in history for more than 50 years. Drought in autumn and winter, warm in early winter; At the end of the year, the cold air force was strong, and the largest strong cold wave weather process occurred in the same period of history since the meteorological record was recorded in this province. (End)

Editor: Shi Guanghui

Gree Dong Mingzhu, like the lyrics described in Donye.S’s Miss Dong, is a female classmate with a story.

In addition to the story of feather boy’s freedom, there is also the story of spicy eyes.

With the design of Barbie pink roses and the pricing of luxury goods, netizens cried uglily. I didn’t expect a sequel to be released these two days.

Source: poison tongue digital

After being vomited by the whole network for a week, Gree Rose Air Conditioning was exposed to poor sales.

Source: Oriental Finance

Although the sales volume is not good, Gree’s public relations has a strong desire to survive, and finally boldly responded, once again dumbfounded everyone.

Source: pear video

Gree responded to how to treat it as expensive and ugly, and couldn’t wait to pile up high-level words and paste gold on the air conditioner:“Give people roses with lingering fragrance, and give users artworks to show the beautiful vision of’ Let the world fall in love with Made in China’. "

This response is just like "putting air conditioning on roses".

But even more outrageous is that Gree is atGifts, Made in China and Works of Art.Three key words: rollover.

The first isHigh pricingObviously, it is incompatible with "giving". After all, consumers have to spend tens of thousands of dollars to buy it, which hurts consumers at once.

Followed byoverturnCategory cognition. Gree is obviously a household appliance. For the sake of public relations, he put on the coat of "art" and broke the public’s cognition of the air-conditioning industry. No wonder it is more like a luxury.

Finally,Pull the topic too high. You know, if you want to wear a crown, you must bear it. The words "Made in China" carry a lot of weight.

If the design has been overturned, and then moved to "Made in China" for sublimation, it will inevitably give people a feeling of using domestic products as a shield, and it is easy to jump on netizens’ thunder points.

Seeing this, I have to say,I’m not sure whether the warm air of the air conditioner has blown young people to be elated. What is certain is that Gree blew himself to be elated with this wave of water:

Moving out all the artworks and China-made products, we can see that the power of rose air conditioner can’t be blown down, only the flow of self-entertainment is left. After all, air conditioner products can gain such a large exposure in winter, which is also a win.

However, speaking of the premise of public relations rollover, the main reason is that the design rollover is too hard and it is difficult to recover.

One year, on a whim, Miss Gree Dong personally led the team to design an air conditioner that is "rich in flowers, intoxicating at the sight of flowers" and was born for newlyweds!

Source: excellent design

There must be a rumor here.Not jointly designed by Dong Mingzhu and Wang Ziru.It was not designed by any Gree employee.

I don’t blame everyone for this misunderstanding, becauseAir conditioning is designed in the shape of love:A rose in bud, a flower blossoming freely, and a suffocating beauty.

Source: Weibo netizens

Like the title of "The Temptation of Going Home", like underwear, like a toilet, like a baton, it is hard to be like air conditioning.

Source: Tianyancha

The history of rollover in the design world is always strikingly similar, which reminds me.RIO’s strong advertisement.

Before RIO was strong and cool, a group of advertisements of "Flowers bloom with wealth" were put on the Hangzhou subway. The colorful colors and flowers of the Hu Li flower whistle were not very good for my joints, and I was guilty of rheumatism after watching it.

Source: Puxiang Industrial Design Station

Whether anyone is romantic by rose air conditioner is uncertain, but this thing makes me allergic to romance.

This design is very explosive in the whole air conditioning industry.I don’t know whether it’s fashionable or humid at the moment. In addition to the design, the function is also cracked.

As soon as the Barbie pink lamp turned on and the warm wind blew, she was so elated that she couldn’t help dancing in subject three and singing freely.

Source: @ Design Youth

Don’t think that there are only roses and casual flowers. Miss Dong personally designed them, and the price is not cheap. The price is 29,999-32,999 yuan, which can only be explained by the priceless love.

The price is not cheap, and the design is not easy. After three generations and four upgrades, the whole rose shape was created.

Don’t ask why you moved to roses,Q is that roses are the image of love.Sign, air conditioning is self-aware, love is like drinking water,Each is well-being, and this wave of play is synaesthesia marketing.

Image source: @ 中中中中

Therefore, after picking up the melon of design and public relations, I found that "Rose Air Conditioning" should be upgraded in concept and marketing for n times:

It shouldn’t sell 29999, it should be 29.9.

It shouldn’t be called a rose, it should be called a blooming flower.

It shouldn’t belong to household appliances, it should belong to luxury goods.

It should not be sold to young people, but to the elderly.

It shouldn’t be in the wedding room, it should be in the sex hotel.

We should not promote "both gold and silver weddings can be used", but "anti-marriage, anti-parenting and anti-humanity".

It’s really hard to judge whether Gree has opened his mind or closed it.

I only know that it is a "rose" after all, silently carrying all this.

What’s wrong with Rose? It’s just that it has been romantic for a long time. What’s wrong with Gree? It’s just trying to please the young people’s market. One careless driver drove too fast.

Roses are a good thing, romance is also a good thing, and marketing is also a good thing.

However, brands can’t be infatuated with flowers in a hurry, and the flower elements are mechanically confused. Here, I share some marketing ideas of roses and flowers to help Gree open his mind.

The first isAtmosphere marketing of flowersInspire young people to share their interests through the romantic atmosphere of flower marketing.

Last year, many tea shops launched flower cups to create a combination of "1 cup+half a glass of water +1 flower":

A flower that blooms just right, put it in a transparent milk tea cup, add some water and throw a few pieces of ice, and the rounding is the "frozen rose", which means that love will never die.

Source: Xiaohongshu User

When you click it in the sun, it will be very beautiful. This flower marketing atmosphere is amazing.

Does romance need a lot of money? Sometimes it needs a transparent cup of 2 yuan from a tea shop.

reviewSakura Marketing of Bawang ChajiThe idea of giant marketing is used to enlarge the shape of flowers and create a sense of visual impact.

When Bawang Tea Kee warmed up the oolong series of cherry blossoms, she put on a pink logo, launched # Bawang Tea Kee Powder #, and blew up the streets in Chengdu to create a dimensional space for cherry blossoms: a giant cherry blossom and a giant milk tea cup were set up, setting off a pink storm.

Source: Weibo netizens

Sweet and cool dopamine powder, with cherry blossom elements, creates a scene association of "a cherry blossom oolong, feeling romantic spring", and provides young people with a new place to punch cards in online celebrity.

Still canRoses with stalksFor example, Ruixing combines the characteristics of roses to do things.

Ruixing X-line puppy launched the joint product "Rose Latte with Stitches", because the remark that "Rose Latte with Stitches does not contain any stinging ingredients" reminded netizens that He Guangzhi laughed at himself for "Rose with Stitches" in the talk show conference, so he called Ruixing to invite He Guangzhi to be a contemporary speaker.

Rui Xing really listened to the persuasion official to declare He Guangzhi as "Rui Xing forced product experience officer". From the design of rose people to the marketing of Valentine’s Day, Rui Xing held the rose tightly and staged "strong twisted melon sweetness!" Let your new Valentine’s Day products be exposed once.

Source: Rui Xing

alsoRT Mart’s March 8th MarketingRT Mart was renamed as "Darun Flower" in a limited time, and a "flower-leading" activity was launched in some cities across the country. Female customers can receive a flower when they enter the store, and they can also exchange points for seed poetry books to convey the beautiful meaning of "every one of them is a flower".

Source: Weibo @ RT Mart

RT Mart’s activities not only focus on Women’s Day, but also strengthen the connection between flower elements and RT Mart, giving the brand a differentiated holiday memory, which can be regarded as a small-cost and large-scale communication.

As an element with its own emotional filter, flowers can set off the atmosphere, which is undoubtedly the carrier of holiday marketing of major brands, but brands should not "spend casually" but "spend beautifully".

Clever flower marketing can’t copy flower elements mechanically and market them for the sake of gimmicks. Instead, it needs to gain insight into the topics that young people like to see and their emotional consumption needs, find the connection point between brands and flower elements, and integrate the connotation of flowers into brands or products, so as to better empower flower marketing and bring talk to brands.

Perhaps AMG is seeking a new challenge after installing a new hybrid system for its One supercar which is close to Formula One racing power. However, this hybrid system is undoubtedly the most complex power system in the new model market, which shows that AMG is undergoing an innovation in the era of the popularity of hybrid and electric vehicles. Overall, this C-class car with the highest performance and closest to Formula One racing car has 671 horsepower and three motors. One of the most powerful motors has its own two-speed transmission, which rotates concentrically with the rear axle. The other motor is installed in front of the most powerful mass-produced four-cylinder engine. Finally, AMG integrates the third motor into the turbocharger, mainly to increase the power in advance to minimize the delay. To understand all this, you need a chart [see "AMG’s new hybrid technology analysis"].

When C63 was not listed in the United States, we went to the south of France for a comprehensive test. Why not just call it southern France? French architecture is really not that simple. ) In the slow stop-and-go traffic, it is amazing how C63′ s power system works so seamlessly and harmoniously. We often joke that a vehicle with poor performance will feel like a bunch of parts running closely together, but C63 is like a bunch of power systems. In the default comfort mode, the engine will be turned on and off frequently, and the shutdown process is very smooth. Even under its high torsional performance (469 horsepower, 235.6 horsepower/liter, peak boost pressure of 23.0 psi), the smoothness of some shifts even exceeds that of some transmissions. However, under this condition, the sound of this latest and most powerful M139 2.0-liter inline four-cylinder engine may sound a little sharp and noisy; In other words, it may sound like it sometimes does — — Generator.

Driving in the coastal area south of Marseille, we will meet the narrow road of Barely A Lanewade in a small town, which makes the C-class car look more like the S-class car immediately. There are some peculiar trapezoidal deceleration pads in France, the size of which is roughly equivalent to the track width of vehicles, and vehicles need to cross them. Once we get over these deceleration pads, we will realize that the sliding vehicles depicted on the sign and reading Verglas Fréquent (meaning "frequent ice") mean that we are approaching the best roads, which seem to be paved by a dog chasing its tail.

You can feel the texture of the road on the steering wheel, and when driving in the central position, the power output is very deep and there is no resistance, which can resist the unlimited autobahn speed. The damping in the central position is also moderate, which is completely different from the latest adjustment style of BMW M3. When turning, the vehicle speed responds quickly, but the power output after that is somewhat smooth and delicate. In sport mode and above, the engine keeps running and makes a "bang" sound and a "giggle" sound when accelerating vigorously. The optional AMG Performance sports seat is very supportive, especially in the thigh, and the adjusted side support and lumbar support are also excellent. Although the rear seats can accommodate adults, the space is not spacious.

In the highest gear, the engine sound is urgent and not full of energy. Under the wide throttle, the noise inside the car remains polite at 78 decibels, which is quite different from the 83 decibels of the predecessor V8 Predecessor of C63. In sports+and racing mode, the rear driving force is more balanced, and the neutral performance on corners is better. However, the situation will not become wild until you choose drift mode, transfer all the power to the rear axle, require manual gear shifting and completely turn off the stability control. Even so, C63 won’t really go crazy. From the point of dynamic performance, it is very confident.

Ride quality is hard, but this feeling is more about rolling rigidity than ride roughness. It is not surprising that the undulating road may cause the head to swing. After all, the huge anti-roll bar is like a pipe support. The brake pedal is a little soft at the top of the stroke, which is a criticism of the adjustment, not the braking hardware. This braking hardware can stop at 70 mph within 139 feet, partly because it has a better grip on the test surface than we usually experience.

Carry out a test drive under the starting control of 4000 rpm. After adapting to the fierce acceleration, you will notice a feeling like a slow shift, or when driving to the top of the third gear, the engine will reach the speed limit of 76 mph in an instant. That’s the second gear of the rear drive. Although there are some slight fluctuations in power transmission, the linear speed is still very fast — — Mercedes takes only 2.9 seconds to complete 60 mph, and it takes only 11.2 seconds to run a quarter mile, reaching 121 mph. Compared with the previous C63, this is 0.7 and 0.6 seconds faster, although most of the improvement is due to the fact that this is the first flagship AMG C-Class sedan with all-wheel drive. For comparison, the last all-wheel drive E63 S we tested before can complete 60 mph in 3.0 seconds.

Although the power of BMW M3 CS was reduced by 128 horsepower, it still won a decisive victory in the linear acceleration race. Why is this? Because, considering that Mercedes-Benz (4749 pounds) is 859 pounds heavier than C63(4890 pounds) (762 pounds heavier than the previous generation C63), its power-to-weight ratio is only slightly better than that of BMW. But C63 wins in reaction speed. Look, it takes 3.6 seconds to start rolling from 5 mph to 60 mph, which is 0.4 seconds faster than BMW. It also surpassed the Cadillac CT5-V Blackwing. Look at 2.3 seconds from 30 to 50 mph, which is more than M3 CS, even though the C63 was started in comfort mode (we passed the test in the default driving mode of the vehicle) and the engine was turned off. In racing mode, the time spent from 30 to 50 mph is reduced to 1.5 seconds, which is the field of electric vehicles.

The electric turbine itself finally realized its promise of boosting without delay, and its reaction speed was much faster than that of C43. Of course, the electric turbine of C63 works at 400 volts, while the lower version of AMG is a 48 volt unit.

We stopped at a scenic observation deck to enjoy the beautiful scenery, where the white rocks protrude and meet the deep blue Mediterranean sea. Most of the vegetation below is composed of this common vine in Provence.

Unlike the powertrain, the appearance of the C63 is quite low-key. There is a simple front lip, a rear spoiler and a central hood vent. The front fender is also equipped with vents containing the E Performance logo. Maybe AMG spends all its budget on power, but there is no carbon fiber roof or anything special in appearance. There are not even carbon ceramic brake discs.

On the other hand, the power system and display mode of C63 are consistent with the complexity. There are devices that display the real-time power and torque of each motor and each source. The option of one of the instrument clusters radiates the engine speed, just like the bomb zone, and the emitted light represents the motor output. The bar graph around shows the power and torque output of each main power source. The two knobs on the steering wheel control many adjustments of the overall mode, as well as individual fine-tuning of shock absorber, regenerative braking amount, stability control setting and engine sound enhancement. Even AMG has planned the best electric output of various competition venues, showing the driver where to push the accelerator pedal when the accelerator damping reaches the maximum, and where to slow down and charge the battery.

Returning to the slow pace, under the European standard (78 miles per hour), there are also some nominal pure electric driving capabilities: it is realized when the battery is 8 miles left; This should be roughly equivalent to 7 miles in the United States. We observed between 4 and 10 miles, depending on the driving conditions. Part of the reason is that the engine starts when the battery is 25% left, so as to ensure that there is always a buffer and provide acceleration assistance when acceleration is needed. But this small 4.8 kWh battery charges faster — — It takes about 1 hour in a 240 volt socket. If you choose the competition mode, the gasoline engine will actively charge the battery.

Why bother to tame this complexity? Well, the fuel economy data of the United States have not been released, but C63 is about 50% more efficient than M3 CS in European fuel economy indicators. Although this is amazing, the naturally aspirated Mercedes-Benz engine can only use a very small part of the power reserve. Our average fuel consumption of 17 miles per gallon (about 20.6 kilometers) may be quite Impressive for its predecessor V8 engine. In Europe, a high-end gas tank can easily exceed a comfortable hotel room. Therefore, fuel economy is really very important here. In addition, the price has also risen sharply, and it is expected that the starting price will be around 100,000 dollars.

We are impressed by the integration of C63, and feel that it is not as complicated as it looks. However, AMG’s latest model seems to make us more shocked by the left brain than unconditional enthusiasm. We still miss the V-8.