"Speed and Passion 8" has proved by facts that it is better to take the heart than the kidney.

Special feature of 1905 film network After a lapse of two years, the "Golden King" quick-acting series made a comeback again, instantly detonating the mainland film market with nearly 1.8 billion box office results in seven days, and all the way to the box office record of 3.3 billion. Whether it is the 53.62 million at the zero point or the 1.3 billion box office results in the first week, it has once again confirmed the law of "quick excitement" — — Records are meant to be broken.

After the Spring Festival, the mainland film market started the "dominating screen" mode of Hollywood blockbusters, but not every foreign film can be as smooth as Super 8, and the overseas songs all the way encountered a "sleeping curse" in the mainland, and the 592 million box office seemed tepid. The mainland, which received rave reviews in North America, has no choice but to stop 730 million, which is difficult to explode.

In contrast, it was released in February and stood out. Although the box office of the two films was flat in North America, they made great strides when they came to the mainland, both of which broke through the 1 billion yuan mark. Another 1 billion blockbuster was led by "Shake Sen" (1.157 billion).

Does the foreign film "explosive" have the final say in the fourth and fifth tier cities?

First-and second-tier cities have always been the main ticket warehouses for Hollywood blockbusters, while audiences in third-tier and below cities prefer domestic films. However, looking at the four "foreign film explosions" that have broken 1 billion since the beginning of the year, in their box office composition, the share of cities below the third line, especially the fourth and fifth lines, has shown an obvious rising trend. Whether it can even stimulate the audience’s enthusiasm for watching movies in the fourth-and fifth-tier cities has become the key to achieving the explosion.

Data statistics as of April 18th.

It is not difficult to see from the above chart that in the box office composition of the four "explosions", the share of first-and second-tier cities is around 55%, while the total share of the fourth, fifth and sixth-tier cities is close to or reaches 30%. In contrast, among the box office proportions of Beauty and the Beast, Wolverine 3 and other films, the first-and second-tier cities all exceed 60%, while the fourth-tier cities and below only account for about 20%. Oscar-winning films are the most extreme, with 71% of the film’s 248 million box office coming from first-and second-tier cities and only 17% below the fourth line.(as shown below)


Take Wolverine 3 as an example, it has a total of 415 million in first-and second-tier cities, but only 150 million in fourth-tier cities and below, and Super 8 has nearly 400 million at the box office in this market. The first-and second-tier box office of Wolverine 3 is only 150 million (about 30%) more than that of Wolverine 3, but its box office in the fourth-tier and below cities is more than twice that of Wolverine 3. It can be said that against Uncle Wolf, he won mainly in the fourth-line and below markets.

It is worth noting that there are 7,825 cinemas showing in the mainland, and the number of screens is as high as 39,848, which is much higher than that of Super 7. However, a large number of new screens are concentrated in cities below the fourth tier, which is one of the prerequisites for Super 8 to have greater box office potential than Super 7.

Next page:"Explosive" needs to understand the hearts of young people in small towns