The movie channel presents the premiere of Snow Leopard and Her Friends.

Special feature of 1905 film network　A Chinese’s own Snow Leopard movie, grinding a sword for six years to explore the film path of ecological protection; A live broadcast team composed of media people revisited the Qinghai Plateau where the "Leopard" Tibetan lived continuously for three days. From July 28th to 30th, the movie channel specially launched "Tracking Snow Leopard" — — The film is integrated with the live media activities, and together with the film master, it leads the audience of the whole network to meet with the "magical animals" first with a journey full of hardships but extraordinary significance, and tries to explain the difficulty of filming and its ecological significance.

The documentary film Snow Leopard and Her Friends, directed by a famous wildlife photographer, will officially land in the national cinema on August 4th. During the three-day live broadcast, the co-producer of the film, Wei Li, the chairman of 1905 Film Network, director Xi Zhinong, herder photographer, and so on, and the live broadcast team of the film channel, which is composed of directors, photographers, producers, propagandists and short videos, went to the filming location — — Ansai Township, the "hometown of snow leopards" in Qinghai Province, actively overcomes the physical discomfort such as technical problems of equipment and high reaction, looks for traces of snow leopards and other wild species in the complex and dangerous natural environment, leads the audience of the whole network to "cloud" the Damei Plateau, and helps the construction of ecological civilization in Qinghai with the help of national media platforms, ecological researchers, many filmmakers and enthusiastic audiences.

On July 30th, the live broadcast also presented the entire premiere of the movie Snow Leopard and Her Friends in Beijing. The host of the movie channel presided over the ceremony, and Wei Li, Xi Zhinong and photographers who returned from the plateau had a warm exchange after the screening, and shared it with the front team in Qinghai in real time, which gained favorable comments from the filmmakers in the industry and the audience present.

Beijing premiere scene connects Qinghai to find the front of "Leopard"

In addition, the movie channel hosts,, and led the three-day live broadcast room respectively, and talked with ecological protection experts and scholars for the whole network audience in real time to find the surprise discovery on the way to "Leopard".

Looking for "Leopard" on the Plateau and Overcoming Difficulties

The live broadcast team of the movie channel has gained a lot

"Where is the snow leopard? How do they survive? What good friends are there? " As one of Snow Leopard’s "new friends", the three consecutive questions put forward by young actors are the mission of the live broadcast team of the film channel who went to Qinghai to explore the secret.

As a well-deserved "Snow king of the hill" in the snowy plateau, Snow Leopard is also called "Snow Mountain Hermit". According to Cheng Chen, director of the Nature Observation Project of Shanshui Nature Reserve Center, in the live broadcast, snow leopards are secretive, and their silver-gray fur and irregular black spots around them are extremely easy to "blend in" with snow, rocks and other environments. In addition, they are good at flying over eaves and climbing walls, and it is almost impossible to crack their "invisibility" here.

Cheng Chen, Director of Nature Observation Project of Shanshui Nature Reserve Center

As a doctor of ecology, He Changhuan, who works for chinese national geography magazine and Natural History magazine, also admitted in the live broadcast that the "good friends" of snow leopard are not easy to observe. For example, the rock sheep, which is both a food and a "security guard" of snow leopard, also has the dexterous skill of climbing over the eaves, and the moving speed of Tibetan fox and pika is equally amazing.

Chinese national geography magazine, Natural History magazine.

Dr. He Changhuan of Ecology

With a difficult task, the live broadcast team of the movie channel that Yong Yi made an appointment in Snow Leopard’s "off-season" arrived at the station three days earlier. In the process of adapting to the life on the plateau and investigating the location of the "leopard", greater challenges followed — — Altitude sickness happens to everyone more or less, and even the strongest players can’t stand the discomfort of high blood pressure, fever and dizziness; At the same time, technical problems such as poor network signal transmission in the plateau area, tent leakage, vehicle breakdown and other emergencies all test this young team away from outside help from time to time.

Wade across mountains and rivers

Vehicle breakdown, emergency rescue

Of course, for this heroic team that has successfully completed the research task of "Starlight Action" in the most remote areas, there is no difficulty that cannot be overcome by firm belief and scientific scheduling. Through the first day’s live footage, the live team of the movie channel generously displayed the oxygen bottle and protective gear they carried with them, and laughed off the strong response aroused by the short video recording their high anti-"embarrassment" on the Internet, responding to the concern of the audience on the whole network with an optimistic and positive attitude, professional and rigorous technical equipment and timely adjustment.

Click to watch: Go straight for Snow Leopard | A reunion with Snow Leopard and her friends.

On the three-day trip to find the "leopard", they waded through mountains and rivers, accompanied by professional photographers and ecological protection experts who were familiar with the local environment, and carefully searched every inch of land they set foot on, never letting go of natural information such as animal footprints and feces. On the rock sheep slope at an altitude of 4,700 meters, at the peak of their lives, they really witnessed and recorded the jumping figures of plateau elves such as rock sheep and western Sichuan pika. At the ecological protection workstation, they were delighted to learn that the number of snow leopards monitored in this area has increased to 99 under the introduction of Dr. Li Xueyang, a scientific consultant of Shanshui Nature Reserve Center.

Found footprints of rock sheep

Faxianyan sheep

The camera captured the western Sichuan pika.

Salvia Kangding

Li Xueyang introduced the ecological situation of snow leopard in Sanjiangyuan

Although at the end of the live broadcast, these snow leopards remain "invisible" to their good friends from the movie channel, their traces may not be far from the live broadcast. During the visit, the live broadcast team found the potholes dug by the snow leopard and collected the feces suspected to be left by the snow leopard, which has been sent to the laboratory for verification. Imitating the posture of snow leopard, they also set up infrared equipment in Enthusiasm Ditch — — Maybe it will detect the 100th leopard.

Found the pit planed by snow leopard along the way.

Collect suspected snow leopard feces and mark the location.

Set up infrared monitoring equipment

On the way to visit, Wei Li, co-producer of the film Snow Leopard and Her Friends and chairman of 1905 Film Network, said that these snow leopards were there with or without seeing them. In her view, both the shooting support for this film and the "leopard" trip to show the achievements of ecological construction in the Three Rivers are the responsibility of the film channel as a national media platform for the basic national policy of ecological civilization construction. "From Snow Leopard and Her Friends, the movie channel has never been absent in the face of major events. I hope that our movies and this trip will inspire more people’s awareness of ecological protection and let everyone join this meaningful team."

Snow Leopard Movie Made in China

Expert filmmakers positively evaluated a series of activities.

The three-day arduous journey to find the "leopard" made the live broadcast team of the movie channel more deeply realize the difficulty of eco-photographers. What moved Xu Linglin, the director of the live broadcast of the film channel, most was the instinctive love for wild animals of director Xi Zhinong and herder photographers who accompanied him all the way. "Shooting wild animals really requires extreme patience and keen perspective. Our simple experience of only three days has already challenged the limit. It is hard to imagine that they can persist in the extreme environment of hot summer and cold winter for so many years. It must be extremely loving."

Live team and herder photographer make Ciba.

From 2016 to 2022, this long six years is a precious time for photographers such as Xi Zhinong, Ke Xuanhui, Da Jie, Di Ding, and Qu Peng to pursue snow leopards unremittingly.

On the way to the live broadcast visit, Xi Zhinong showed the professional photographic equipment they carried with them to the live broadcast team of the movie channel. "Technology has made it possible for us to shoot, just as our live broadcast can communicate with a Beijing studio thousands of miles away. The development of photography technology and the support of these herdsmen’s brothers have finally enabled us to have Chinese’s own snow leopard movie."

Xi Zhinong introduces photographic equipment

Jiang Zhigang, a researcher at the Institute of Zoology of Chinese Academy of Sciences and a professor at the National Science and Technology University, who was a guest in the live broadcast room of the movie channel, led the team to take the first photo of snow leopard in China 17 years ago. Seeing the birth of Chinese’s own Snow Leopard film, he repeatedly lamented the rapid development of photography technology, and praised the persistence and courage of Xi Zhinong’s director team in introducing the hidden habits of Snow Leopard.

Jiang Zhigang, a researcher at the Institute of Zoology, Chinese Academy of Sciences and a professor at the National Science and Technology University.

Jiang Zhulang, Associate Professor of China Communication University

Combined with the real live broadcast process of the snow leopard, Jiang Zhulang, an associate professor at Communication University of China, bluntly said that the movie channel presented a long story behind an hour and a minute in the movie screen for the audience. "Our efforts may not be rewarded for the time being, but it is this restrained, calm and non-interfering shooting that has led to today’s film. This is the embodiment of the humanistic attitude of director Xi Zhinong and photographers who respect life. The natural ecology includes snow leopard and her friends, as well as the warm gaze of human beings."

Such a rare China film, and the journey of the film channel to Qinghai to find the "leopard", have been actively assisted by many filmmakers through online and offline forms. In addition to Jackson Yee’s "Three Questions about Snow Leopard", those who participated in the protection of snow leopard in Tibet expressed concern about the current situation of the mother and son of the snow leopard in the film, released an open-air screening task for the live broadcast team, and were attracted by the face value of the "friend" of the snow leopard, and the young actors vividly imitated the dynamic expression packs of the Tibetan fox, the owl with a vertical belly and the woodchuck.

Heart live,,,,,, etc., have also become new friends of Snow Leopard. Ayanga,,,,,,,,,, Cao Meng band,,,,,,,,,,,,,,,,,,,,,,, etc., also recommended the film Snow Leopard and Her Friends in different ways.

At the Beijing premiere, the main producer of the summer hot film created a pep talk video to support this Chinese Snow Leopard movie in the form of linkage with Snow Leopard. Zhang Yizhen, the director and starring in person, also spoke highly of this new summer film. In addition, the director and the actor made professional comments on the moving clips in the film, and the actor took his 16-month-old son to watch the movie for the first time in his life. The child’s clapping response to the snow leopard image "eyah" seemed to represent the communication between human beings and the spirit of plateau life.

Before the premiere in Beijing, the film Snow Leopard and Her Friends had launched a special open-air "advance screening" for the herdsmen where it was filmed. After the screening, herdsman friends who were ashamed to open their mouths in front of the camera used smiles to convey the happiness brought by the film. The human beings here are also an important part of the ecosystem where Snow Leopard lives, and they will continue to maintain this friendship in harmony.

Xi Zhinong and herder photographer appeared at the open-air screening site.

From the screening of "one ticket is hard to find" during the Shanghai International Film Festival to the recent multi-city screening of audiences of all ages, the film "Snow Leopard and Her Friends" has not only been recognized by experts, scholars, filmmakers and professional film critics in ecology, zoology and other related fields, but also received high word-of-mouth feedback from the public.

In the evaluation of the audience, the "Meng Meng Da" snow leopard and "magic animals" such as Tibetan fox and striped goose have become the darlings of concern. Many children are moved by the mother’s love that the snow leopard would rather starve than feed her cubs, and parents who brought their children to watch the movie have also recognized the significance of environmental education conveyed in the film, thinking that such a relaxed and cheerful film is very suitable for the whole family to watch in summer. On August 4th, please go into the cinema to enjoy this Chinese’s own Snow Leopard movie. I look forward to seeing Snow Leopard on the big screen and becoming a new friend of Snow Leopard.