Xinhua News Agency, Beijing, December 21st 　Title: The draft of the Yellow River Protection Law was first submitted for deliberation! Facing the imbalance of water and sediment, shortage of water resources and ecological fragility … …

　　Xinhua News Agency "Xinhua Viewpoint" reporters Liu Shiping and Wang Yueyang

　　The Yellow River in Qinghai. Xinhua News Agency reporter Liu Shiping photo

　　Another watershed law after the Yangtze River Protection Law — — The draft of the Yellow River Protection Law was first submitted to the the National People’s Congress Standing Committee (NPCSC) meeting for deliberation on December 20th. "Xinhua Viewpoint" reporter interviewed relevant experts on the important points of the draft law.

　　Aspect 1: Why special legislation?

　　Article 1 of the draft clearly states that this Law is formulated in order to strengthen the ecological protection of the Yellow River basin, ensure the An Lan of the Yellow River, promote the economical and intensive utilization of water resources, promote high-quality development, protect and carry forward the Yellow River culture, and promote the construction of ecological civilization.

　　The Yellow River is the mother river of the Chinese nation. Li Guoying, Minister of Water Resources, said at the the National People’s Congress Standing Committee (NPCSC) meeting that there are still some outstanding difficulties and problems in the Yellow River Basin. The management system of the Yellow River Basin needs to be improved, the planning and coordination are insufficient, the control measures need to be strengthened, and the ecological protection and restoration, the rigid constraint of water resources, the regulation of water and sediment, flood control safety and pollution prevention and control systems need to be improved, which need to be solved urgently by enacting the Yellow River Protection Law.

　　"Specially legislating for the Yellow River can provide more overall and systematic legal protection for the Yellow River Basin and make up for the shortcomings of the current decentralized legislation." Qin Tianbao, director of the Institute of Environmental Law of Wuhan University and vice-president and secretary-general of the china law society Environmental Resources Law Research Association, said that the provisions of some existing laws related to the Yellow River are vague, lack of operability, lack of coordination, and even conflict, resulting in outstanding problems of divided management and extensive management in river basin management practice.

　　Qiao Xixian, deputy chief engineer of the Yellow River Conservancy Commission of the Ministry of Water Resources, believes that the Yellow River is different from other major rivers such as the Yangtze River, and its particularity is manifested in the relationship between water and sediment, soil erosion, suspended rivers on the ground, water shortage and so on, and it is urgent to legislate specifically on the Yellow River.

　　Xiaolangdi Reservoir in the Yellow River flood discharge in autumn in 2021. Xinhua News Agency reporter Liu Shiping photo

　　Aspect 2: How to deal with the relationship between water and sediment?

　　Jiuqu Yellow River Wan Li Sand. Statistics show that the average annual sediment transport of the Yellow River for many years is 1.6 billion tons, ranking first among the major rivers in the world. The average runoff for many years is only over 50 billion cubic meters, with less water and more sediment. A large amount of sediment is deposited in the lower reaches of the river, forming a world-famous suspended river.

　　"62% of the Yellow River’s water production comes from Lanzhou and above, and 90% of the sand production comes from the middle reaches. The incoming water and sand production are from different sources, and the relationship between water and sand is not harmonious, which is easy to cause problems such as flood control, water supply and ecology." Josie said now.

　　In this regard, the draft firmly grasps the "bull’s nose" of regulating the relationship between water and sediment to ensure the An Lan of the Yellow River.

　　The draft proposes to organize the construction of water and sediment regulation and flood control and disaster reduction engineering system in the Yellow River basin, and improve the water and sediment regulation and flood control and ice prevention dispatching mechanism; Improve the water and sediment regulation system based on major water projects such as key reservoirs, and play the role of joint water and sediment regulation; Planning and licensing system shall be implemented for sand mining in the Yellow River basin; Breeding in Sanmenxia, Xiaolangdi, Guxian, Luhun and Hekoucun reservoir areas shall meet the requirements of water and sediment regulation and flood control, and it is forbidden to adopt cage, purse seine and river-blocking and net-pulling breeding methods.

　　Chang Jiwen, deputy director of the Institute of Resources and Environmental Policy of the State Council Development Research Center, believes that the series of measures listed in the draft make up for the gaps in the existing flood control law and take into account the particularity of the Yellow River protection. "The regulations on water and sediment regulation and flood control safety have guaranteed the water safety of the Yellow River."

　　Ningxia Yellow River Diversion Ancient Irrigation Area. Xinhua News Agency reporter Liu Shiping photo

　　Aspect 3: How to solve the shortage of water resources and the contradiction between supply and demand?

　　According to the statistics of the Yellow River Conservancy Commission, the per capita water resources in the Yellow River basin is only 27% of the national average, which is an extremely water-deficient area. At the same time, the development and utilization rate of water resources in the Yellow River is as high as 80%, far exceeding the ecological warning line of 40% in general river basins.

　　The reporter saw that keywords such as "unification", "strict restrictions" and "mandatory" frequently appeared in the fourth chapter of the draft.

　　The draft proposes that the state should uniformly allocate the water quantity of the Yellow River and control the total amount of water taken. The state implements unified regulation of water resources in the Yellow River basin; In addition to water for people’s livelihood, the Yellow River Basin water resources overloaded areas shall not be allowed to add water permits; The Yellow River basin strictly limits the construction of high water consumption projects; Water users in the Yellow River Basin and the relevant county-level administrative areas in the Yellow River water supply areas of Henan and Shandong provinces shall strictly implement the mandatory water quota for high-water consuming industries and services. Those who exceed the mandatory water quota shall implement water-saving technological transformation within a time limit.

　　Chang Jiwen said that the Yellow River is short of water resources and the contradiction between supply and demand is prominent. The draft strengthens the economical and intensive utilization of water resources, from surface water to groundwater, from domestic water for urban and rural residents, basic ecological water to agricultural industrial production water, and makes comprehensive and strict regulations on the utilization of water resources in the Yellow River Basin.

　　Josie now believes that the contradiction between supply and demand of water resources has become the biggest bottleneck restricting the high-quality development of the Yellow River Basin, and the development of agriculture and key energy and chemical bases in the Yellow River Basin is seriously restricted by water resources. At the same time, the level of saving and intensive utilization of water resources needs to be further improved.

　　"The draft establishes a planning water resources demonstration system, regards water resources as the biggest rigid constraint, rationally plans the development of population, cities and industries, resolutely suppresses unreasonable water demand, vigorously develops water-saving industries and technologies, vigorously promotes agricultural water conservation, and implements water-saving actions in the whole society to promote the transformation of water use methods from extensive to economical and intensive." Josie said now.

　　Siltation dam in Suide, Yellow River Basin. Xinhua News Agency reporter Liu Shiping photo

　　Aspect 4: How to protect fragile ecology and strengthen effective restoration?

　　The Yellow River Basin constitutes an important ecological barrier in China and an ecological corridor connecting the Qinghai-Tibet Plateau, the Loess Plateau and the North China Plain. At present, the ecological fragility of the Yellow River basin is mainly manifested in the following aspects: the water conservation capacity in the upper reaches is still low, the problem of soil erosion in the middle reaches is still outstanding, and the pressure on ecological protection of rivers and lakes continues to increase.

　　According to the requirements of ecological protection and restoration in different regions such as the source region of the Yellow River, the Loess Plateau, estuaries and deltas, the draft stipulates different ecological protection and restoration systems.

　　The draft proposes that the state should co-ordinate the construction of the nature reserve system in the Yellow River Basin; It is forbidden to engage in mining, sand mining, fishing and hunting activities within the management scope of rivers and lakes such as Zhaling Lake, Eling Lake, Yuegu Zongliequ and Maduo River and Lake Group in the upper reaches of the Yellow River, so as to maintain the natural state of rivers and lakes; Strengthen the protection and restoration of the ecosystem in the upper and middle reaches of the Yellow River; Support the whole ditch management in the upper and middle reaches of the Yellow River Basin.

　　The draft also proposes that it is forbidden to carry out production and construction activities that may cause soil erosion in areas with serious soil erosion and fragile ecology in the Yellow River Basin; Formulate and implement the regulation plan of the Yellow River estuary, rationally arrange and oceans drain the golden river Road, strengthen the regulation of the estuary, and ensure the smooth flow of the estuary and the safety of flood control and ice prevention at the estuary.

　　Swan in Sanmenxia of the Yellow River. Xinhua News Agency reporter Liu Shiping photo

　　Qin Tianbao believes that the draft puts the establishment of a river basin coordination mechanism at the core, and forms an institutional mechanism for coordinating major policies, major plans and major issues of river basin protection, providing a legal basis for the formation of an institutional mechanism for coordinated management of the upper, middle and lower reaches, rivers, lakes and reservoirs, left and right banks, and main tributaries, and the corresponding ecological compensation mechanism.

　　Chang Jiwen said that the Yellow River ecosystem is an organic whole, and the draft not only considers the problem from the overall "chess game" perspective, but also fully considers the differences between the upper, middle and lower reaches. Referring to the successful experience of the Yangtze River Protection Law, the draft "names some areas in need of protection" and puts forward specific ecological protection and restoration measures, which are more targeted for the ecological protection and restoration of the Yellow River.

　　Experts pointed out that the Yellow River Protection Law will be a law to promote ecological protection and high-quality development of the Yellow River Basin. Article 73 of the draft emphasizes "promoting the optimization and adjustment of industrial structure, energy structure and transportation structure, and promoting carbon neutrality in peak carbon dioxide emissions", and the concepts of "peak carbon dioxide emissions" and "carbon neutrality" are written into the draft, which shows that the legislation keeps pace with the times.

　　Peskov. (Photo: Tass)

　　Overseas networkFebruary 25 thPeskov, spokesman of Russian President, told the media on Monday (25th) that although Russian President Vladimir Putin announced in his annual State of the Union address submitted to the Russian Federal Parliament on February 20th that Russia would deal with the medium-range and short-range missiles that the United States might deploy in Eastern Europe in proportion, Putin did not directly point out any geographical locations that Russian missiles might target.

　　According to the Tass news agency, peskov pointed out that if Russia is threatened and deployed with medium-range and short-range missiles near its border, Russia must respond accordingly. Russian missiles will not only target launchers, but also target the territory where the decision-making center is located. However, he changed the subject and pointed out that "please remember that President Putin did not mention a geographical name in this regard".

　　According to reports, after Putin finished his State of the Union address last week, Russian Channel 1 (Rossiya-1) speculated that Russian missiles might be aimed at targets in the United States. Peskov declined to comment on this. He said that in this special case, this question should be directed at Russian Channel 1, which broadcasts programs. Why do they think so?

　　Putin warned that Russian missiles will be aimed at missile launch sites and deployment decision-making sites. (Photo: Tass)

　　According to an overseas network report earlier, on February 20th, local time, Putin issued an annual State of the Union address warning that if the United States deploys short-and medium-range missiles in Europe, Russia will be forced to take the same measures to aim the missiles at "missile deployment sites" and "deployment decision sites". Putin accused the United States of sabotaging Intermediate-Range Nuclear Forces Treaty, saying that the United States has been violating the agreement in subtle ways, such as deploying a land-based Aegis system compatible with Tomahawk in Eastern Europe. The United States should honestly put forward the basis for its withdrawal from Intermediate-Range Nuclear Forces Treaty, instead of making irresponsible accusations against the Russians.

　　Putin stated that Russia will not take the lead in deploying short-and medium-range missiles in Europe, but if the United States deploys such missiles in Europe, Russia will be forced to take equal and asymmetric measures. Russia will not only target the missile launch site, but also target the "decision-making place for deploying missiles." Putin also stressed that Russia’s military actions are defensive in nature in response to the reaction of the United States and its allies, aiming at dispelling other countries’ delusions of using force against Russia. "Russia wants peace."

　　It is understood that Intermediate-Range Nuclear Forces Treaty’s full name is the Treaty between the United States and the Soviet Union on the Elimination of Medium-range and Short-range Missiles between the Two Countries, which was signed by US President Ronald Reagan and Soviet leader Mikhail Gorbachev in Washington on December 8, 1987. The treaty prohibits both sides from testing, producing and deploying land-based cruise missiles and ballistic missiles with a range of 500 to 5,500 kilometers, but does not impose restrictions on sea-based and air-launched cruise missiles and ballistic missiles.

　　In recent years, the United States and Russia have repeatedly accused each other of violating the treaty. On October 20th last year, US President Trump said that the United States intended to withdraw from Intermediate-Range Nuclear Forces Treaty, and said that the United States needed to develop weapons restricted by the Treaty. Russia responded that if the United States withdraws from Intermediate-Range Nuclear Forces Treaty, it will develop "unique weapons".

　　On January 15th this year, Russia and the United States held an inter-agency consultation on Intermediate-Range Nuclear Forces Treaty, but the two sides failed to reach an agreement. On February 1st, US President Trump and Secretary of State Pompeo announced that the implementation of Intermediate-Range Nuclear Forces Treaty would be suspended from February 2nd. The United States is determined to withdraw from the Treaty within six months unless Russia resumes its "true and verifiable" compliance with the Treaty. On February 2, Russian President Vladimir Putin announced that Moscow would also suspend the agreement in response to the same move by the United States. Putin also issued instructions not to negotiate with Washington on this issue, and stressed that the United States needs to show the sincerity of equality and substantive dialogue. (Compile/Overseas Network Hou Xingchuan)

　　On the 10th, the European Commission announced a new European Industrial Strategy, covering a series of measures to support European industries, aiming at helping European industries transform into climate neutrality and digitalization, and improving their competitiveness and strategic autonomy.

　　The Industrial Strategy launched by the European Union is regarded as a future-oriented economic plan. Embedding the concepts of green sustainable development and digital transformation into the core of European industry, and aiming at maintaining Europe’s leading position in industry, this new industrial strategy will help to accomplish three key priority tasks: achieving climate neutrality by 2050, maintaining the global competitiveness and fair competition environment of European industry, and shaping Europe’s digital future.

　　The strategy lists the key drivers of industrial transformation in Europe, and puts forward a comprehensive future action plan, covering a series of measures to support European industry, involving large enterprises, small and medium-sized enterprises, innovative start-ups, research centers, service providers and social public institutions. For example, formulate an intellectual property action plan, safeguard technological sovereignty, promote global fair competition, better crack down on intellectual property theft, and adjust the legal framework to adapt to green and digital transformation.

　　In order to make European enterprises play their greatest potential in the competition, the EU will continue to review the current EU competition rules, merger review, state subsidies and other policies, so as to make them conform to the current economic development and keep green and circular in the rapid development of digitalization. In addition to making full use of the toolbox of trade protection mechanism, the European Commission will adopt a white paper in mid-2020 to solve the market distortion caused by foreign subsidies in the single market and solve the problems of foreign EU public procurement and EU capital access.

　　Other initiatives include taking comprehensive measures to modernize and carbon-neutral energy-intensive industries. Support the sustainable and intelligent transportation industry; Improve energy efficiency, strengthen measures against carbon leakage, and ensure that sufficient and sustainable low-carbon energy is provided at competitive prices. Through the introduction of the action plan for key raw materials and medicines based on the EU’s new medicine strategy, we will strengthen European industrial and strategic autonomy and ensure the supply of key raw materials. Support the development of strategic digital infrastructure and key technologies.

　　Small and medium-sized enterprises (SMEs) are an important part of the EU industry. For this reason, the EU has issued a new SME strategy, which aims to help enterprises realize green and digital transformation and grasp the security of key technologies. The assistance to SMEs will focus on three aspects: sustainable and digital transformation, market access facilitation and financing facilitation.

　　The European Commission has also adopted an action plan for the EU single market to promote the integration of the single market and enhance the international competitiveness of EU enterprises by strengthening the implementation and enforcement of the single market rules. According to the action plan, the partnership between the member states and the European Commission will be re-established through the joint working group, sharing responsibilities, strengthening cooperation in the implementation of the single market rules, and ensuring the implementation and enforcement of the EU single market rules.

　　Ursula von der Leyen, President of the European Commission, said: "European industry is the driving force of European growth and prosperity. Its best state is to make full use of what makes it strong: employees and their ideas, talents, diversity and entrepreneurial spirit. This is more important than ever as Europe begins its ambitious green and digital transformation in a more turbulent and unpredictable world. European industry has everything it needs to lead this road, and we will do our best to firmly support it. " (Reporter Li Shan)

　　Cctv news(Reporter Li Wenxue): I heard from hearsay that a hospital’s epidemic prevention and control measures were taken, so I guessed that the hospital was closed due to the epidemic and released a false video through the WeChat circle of friends. Recently, this man in Harbin was investigated and dealt with by the police according to law for disturbing public order due to rumors of walking related to epidemic diseases.

　　On August 8th, the community police of Yuan Ye Police Station of Hulan Public Security Bureau in Harbin received a clue from the "Ice City Red Police" when visiting the jurisdiction, saying that someone was posting a false video of a hospital closed due to the epidemic through WeChat friends circle, which caused many people to pay attention to forwarding and seriously affected public order. The police immediately reported the situation to the comprehensive command room, and under the coordinated command of the comprehensive command room, the video publisher was quickly locked as Guo, a resident of Hulan District. Subsequently, the police summoned Guo to the public security organ for investigation according to law.

　　Upon inquiry, the offender Guo confessed to the illegal facts of publishing false information about the epidemic in the circle of friends. According to Guo’s confession, when he was out, he heard people around him talking about the prevention and control measures of a hospital’s epidemic situation, so he guessed that the hospital was closed due to the epidemic situation and posted a video through the WeChat circle of friends.

　　After severe criticism and education by the public security organs, Guo was deeply aware of the adverse effects of publishing false information on society, and Hulan police gave Guo, the offender, administrative detention punishment according to law.　 　　

Gree Dong Mingzhu, like the lyrics described in Donye.S’s Miss Dong, is a female classmate with a story.

In addition to the story of feather boy’s freedom, there is also the story of spicy eyes.

With the design of Barbie pink roses and the pricing of luxury goods, netizens cried uglily. I didn’t expect a sequel to be released these two days.

Source: poison tongue digital

After being vomited by the whole network for a week, Gree Rose Air Conditioning was exposed to poor sales.

Source: Oriental Finance

Although the sales volume is not good, Gree’s public relations has a strong desire to survive, and finally boldly responded, once again dumbfounded everyone.

Source: pear video

Gree responded to how to treat it as expensive and ugly, and couldn’t wait to pile up high-level words and paste gold on the air conditioner:“Give people roses with lingering fragrance, and give users artworks to show the beautiful vision of’ Let the world fall in love with Made in China’. "

This response is just like "putting air conditioning on roses".

But even more outrageous is that Gree is atGifts, Made in China and Works of Art.Three key words: rollover.

The first isHigh pricingObviously, it is incompatible with "giving". After all, consumers have to spend tens of thousands of dollars to buy it, which hurts consumers at once.

Followed byoverturnCategory cognition. Gree is obviously a household appliance. For the sake of public relations, he put on the coat of "art" and broke the public’s cognition of the air-conditioning industry. No wonder it is more like a luxury.

Finally,Pull the topic too high. You know, if you want to wear a crown, you must bear it. The words "Made in China" carry a lot of weight.

If the design has been overturned, and then moved to "Made in China" for sublimation, it will inevitably give people a feeling of using domestic products as a shield, and it is easy to jump on netizens’ thunder points.

Seeing this, I have to say,I’m not sure whether the warm air of the air conditioner has blown young people to be elated. What is certain is that Gree blew himself to be elated with this wave of water:

Moving out all the artworks and China-made products, we can see that the power of rose air conditioner can’t be blown down, only the flow of self-entertainment is left. After all, air conditioner products can gain such a large exposure in winter, which is also a win.

However, speaking of the premise of public relations rollover, the main reason is that the design rollover is too hard and it is difficult to recover.

One year, on a whim, Miss Gree Dong personally led the team to design an air conditioner that is "rich in flowers, intoxicating at the sight of flowers" and was born for newlyweds!

Source: excellent design

There must be a rumor here.Not jointly designed by Dong Mingzhu and Wang Ziru.It was not designed by any Gree employee.

I don’t blame everyone for this misunderstanding, becauseAir conditioning is designed in the shape of love:A rose in bud, a flower blossoming freely, and a suffocating beauty.

Source: Weibo netizens

Like the title of "The Temptation of Going Home", like underwear, like a toilet, like a baton, it is hard to be like air conditioning.

Source: Tianyancha

The history of rollover in the design world is always strikingly similar, which reminds me.RIO’s strong advertisement.

Before RIO was strong and cool, a group of advertisements of "Flowers bloom with wealth" were put on the Hangzhou subway. The colorful colors and flowers of the Hu Li flower whistle were not very good for my joints, and I was guilty of rheumatism after watching it.

Source: Puxiang Industrial Design Station

Whether anyone is romantic by rose air conditioner is uncertain, but this thing makes me allergic to romance.

This design is very explosive in the whole air conditioning industry.I don’t know whether it’s fashionable or humid at the moment. In addition to the design, the function is also cracked.

As soon as the Barbie pink lamp turned on and the warm wind blew, she was so elated that she couldn’t help dancing in subject three and singing freely.

Source: @ Design Youth

Don’t think that there are only roses and casual flowers. Miss Dong personally designed them, and the price is not cheap. The price is 29,999-32,999 yuan, which can only be explained by the priceless love.

The price is not cheap, and the design is not easy. After three generations and four upgrades, the whole rose shape was created.

Don’t ask why you moved to roses,Q is that roses are the image of love.Sign, air conditioning is self-aware, love is like drinking water,Each is well-being, and this wave of play is synaesthesia marketing.

Image source: @ 中中中中

Therefore, after picking up the melon of design and public relations, I found that "Rose Air Conditioning" should be upgraded in concept and marketing for n times:

It shouldn’t sell 29999, it should be 29.9.

It shouldn’t be called a rose, it should be called a blooming flower.

It shouldn’t belong to household appliances, it should belong to luxury goods.

It should not be sold to young people, but to the elderly.

It shouldn’t be in the wedding room, it should be in the sex hotel.

We should not promote "both gold and silver weddings can be used", but "anti-marriage, anti-parenting and anti-humanity".

It’s really hard to judge whether Gree has opened his mind or closed it.

I only know that it is a "rose" after all, silently carrying all this.

What’s wrong with Rose? It’s just that it has been romantic for a long time. What’s wrong with Gree? It’s just trying to please the young people’s market. One careless driver drove too fast.

Roses are a good thing, romance is also a good thing, and marketing is also a good thing.

However, brands can’t be infatuated with flowers in a hurry, and the flower elements are mechanically confused. Here, I share some marketing ideas of roses and flowers to help Gree open his mind.

The first isAtmosphere marketing of flowersInspire young people to share their interests through the romantic atmosphere of flower marketing.

Last year, many tea shops launched flower cups to create a combination of "1 cup+half a glass of water +1 flower":

A flower that blooms just right, put it in a transparent milk tea cup, add some water and throw a few pieces of ice, and the rounding is the "frozen rose", which means that love will never die.

Source: Xiaohongshu User

When you click it in the sun, it will be very beautiful. This flower marketing atmosphere is amazing.

Does romance need a lot of money? Sometimes it needs a transparent cup of 2 yuan from a tea shop.

reviewSakura Marketing of Bawang ChajiThe idea of giant marketing is used to enlarge the shape of flowers and create a sense of visual impact.

When Bawang Tea Kee warmed up the oolong series of cherry blossoms, she put on a pink logo, launched # Bawang Tea Kee Powder #, and blew up the streets in Chengdu to create a dimensional space for cherry blossoms: a giant cherry blossom and a giant milk tea cup were set up, setting off a pink storm.

Source: Weibo netizens

Sweet and cool dopamine powder, with cherry blossom elements, creates a scene association of "a cherry blossom oolong, feeling romantic spring", and provides young people with a new place to punch cards in online celebrity.

Still canRoses with stalksFor example, Ruixing combines the characteristics of roses to do things.

Ruixing X-line puppy launched the joint product "Rose Latte with Stitches", because the remark that "Rose Latte with Stitches does not contain any stinging ingredients" reminded netizens that He Guangzhi laughed at himself for "Rose with Stitches" in the talk show conference, so he called Ruixing to invite He Guangzhi to be a contemporary speaker.

Rui Xing really listened to the persuasion official to declare He Guangzhi as "Rui Xing forced product experience officer". From the design of rose people to the marketing of Valentine’s Day, Rui Xing held the rose tightly and staged "strong twisted melon sweetness!" Let your new Valentine’s Day products be exposed once.

Source: Rui Xing

alsoRT Mart’s March 8th MarketingRT Mart was renamed as "Darun Flower" in a limited time, and a "flower-leading" activity was launched in some cities across the country. Female customers can receive a flower when they enter the store, and they can also exchange points for seed poetry books to convey the beautiful meaning of "every one of them is a flower".

Source: Weibo @ RT Mart

RT Mart’s activities not only focus on Women’s Day, but also strengthen the connection between flower elements and RT Mart, giving the brand a differentiated holiday memory, which can be regarded as a small-cost and large-scale communication.

As an element with its own emotional filter, flowers can set off the atmosphere, which is undoubtedly the carrier of holiday marketing of major brands, but brands should not "spend casually" but "spend beautifully".

Clever flower marketing can’t copy flower elements mechanically and market them for the sake of gimmicks. Instead, it needs to gain insight into the topics that young people like to see and their emotional consumption needs, find the connection point between brands and flower elements, and integrate the connotation of flowers into brands or products, so as to better empower flower marketing and bring talk to brands.

　　On the eve of Guangzhou Auto Show in 2016, the arrival of WEY "Wei Pai", a high-end brand owned by Great Wall, set off a wave of concern among fans. Today, the question of how high-end brand WEY, founded in the name of Wei Jianjun, the founder of Great Wall Motor, can raise the technological quality of China brand cars has finally been answered.

　　I believe that fans who have been paying attention to WEY brand already know that the W01 model, which appeared as a concept car not long ago, has been given the official name of mass production — — VV7c and VV7s；; Like Haval’s red and blue double standard strategy, VV7, the first product of WEY brand, is also divided into two models with different orientations. "C" stands for Comfort, while the letter "S" stands for Sport. In the test drive that Aika was invited to participate in, the author was very lucky to experience these two models at the same time. Let’s watch them from the outside.

　　◆Design meets the mainstream trend of the world;

　　The WEY VV7 car series we saw this time used the very popular concept of coupe SUV in design, with the body size of 4749×1931×1655mm, wheelbase of 2950mm and curb weight of 1967kg；. The biggest difference in appearance between them lies in the design of front and rear bumpers. In terms of color matching, according to official data, VV7 has launched seven body colors, including Hyun Jing Black, Mars Red, Victoria Purple, Swarow Blue, Snow White, Siberian Silver and Ayers Grey.

　

　　The fog lamps of VV7c and VV7s also use longitudinally arranged LED light sources, and the decorative board beside the fog lamps of VV7c adopts honeycomb design elements echoing the central air intake grille.The fog lighting board blends with the air intake grille under the front bumper, and its shape is somewhat similar to Maserati Levante.

　　From the side view of the car body, we can find that WEY VV7c and VV7s have richer lines than Haval’s existing models in the treatment of waistlines, and with the waistline rising at the back door, they create a heavy feeling of the car body. However, this design seems to have an impact on the opening range of the rear door electric window. The rearview mirror is designed on the door, and the shape of inclined outward support is conducive to increasing the visual field of the driver’s seat, which is said to have a positive effect on aerodynamics.

　　The exhaust pipes on both sides of the rear of the VV7c vehicle are equipped with trapezoidal decorative covers. It can be observed that there are two exhaust pipes in the decorative covers on each side.

　　WEY VV7c and VV7s are equipped with 20-inch aluminum alloy wheels as standard, and 21-inch aluminum alloy wheels are optional. At present, it has been confirmed that the 20-inch wheel rim will be equipped with Michelin tires with specifications of 235/55 R20, while the 21-inch wheel rim will be equipped with Jiatong tires with specifications of 255/45 R21.

　　It can be said that WEY VV7 has already achieved a high degree of completion in design, and it has done a good job in both the proportion of the whole vehicle and the elements of the details. Although the waistline raised high on the side of the car body and the falling ceiling have caused some oppression to the internal space, they have indeed made the design younger. It can be seen that WEY is not willing to continue the design of "seeking nothing", and a bold and attractive design will obviously become the design keynote of WEY in the future.

　　In 2022, Spring Festival travel rush kicked off on January 17th. Under the epidemic situation, Spring Festival travel rush in Tianjin attracted special attention. How to ensure the safe and smooth travel of passengers who really need to leave Tianjin under the condition of strictly controlling the risk of epidemic spillover is a big challenge for the relevant departments in Tianjin. The reporter went to Tianjin railway station, airport and other places to visit the relevant situation, and learned how transportation hubs such as major stations in Tianjin can prevent the epidemic from spilling over and ensure passengers’ travel.

Individual consumer

　　One-time subsidy20000Yuan Dynasty (1206-1368)

　　rightscrapEligible fuel passenger cars or new energy passenger cars registered before December 31, 2018 andbuyNew energy passenger cars included in the Catalogue of New Energy Vehicles with Vehicle Purchase Tax Exemption of the Ministry of Industry and Information Technology.

　　　One-time subsidy15000Yuan Dynasty (1206-1368)　 　　

　　scrapEligible fuel passenger cars with national emission standards of four or below andbuy2.0 liter and below displacement fuel passenger car new car.

　　Conditions for scrapping old cars in 2025:

　　1. The qualified fuel passenger cars with national emission standards will be included in the scope of used cars that can apply for scrapping and renewal subsidies. The registration time of gasoline passenger cars will be extended to June 30, 2012, diesel and other fuel passenger cars to June 30, 2014, and new energy passenger cars to December 31, 2018.

　　2. Consumers apply for car scrapping renewal subsidies, and the corresponding scrapped motor vehicles must be registered in my name before January 8, 2025.

　　In 2025, the car will be scrapped and updated. Conditions for buying a new car:

　　1. The new energy passenger car purchased by applying for scrap renewal subsidy is a new energy passenger car listed in the Catalogue of New Energy Vehicle Models with Vehicle Purchase Tax Exemption by the Ministry of Industry and Information Technology, and the displacement of fuel passenger car should be 2.0 liters or less.

　　2. During the subsidy application review, the newly purchased passenger car shall be registered in the name of the applicant.