Make concerted efforts for development, first-line research ｜ Innovation and inheritance of ＂addition and subtraction＂ traditional Qinghai ramen has played new tricks

CCTV News:In Qinghai, Lamian Noodles has a history of hundreds of years, which is a favorite of many people. Under the impact of COVID-19 epidemic this year, Qinghai’s "Lamian Noodles economy" is facing multiple tests. How to seek a breakthrough in traditional Lamian Noodles? Today’s "First-line Investigation" looks at the new tricks played by a ramen restaurant in Xining, Qinghai.　

At 8 o’clock in the morning, the Lamian Noodles store of Qingpu Yak was full of hot air and fragrant noodles. The smooth noodles were served with radish, garlic sprouts and coriander, poured with thick beef broth, and then a spoonful of red Chili oil, and a bowl of beef Lamian Noodles was fragrant in one go. Many Qinghai people started a new day in the satisfaction of this taste bud.

Since April this year, Xining has been hit by two rounds of epidemic, and on June 6, Xining began to resume eating in an orderly manner. It is surprising to find that the signboard of this store has added new flavors such as citric acid vegetables, golden soup and rattan pepper, and many young people have come to taste it with curiosity.

Customer:Compared with traditional beef noodles, this will be more refreshing.

Customer:I think it’s quite good. It suits my taste.

Ma Hok Ming, who has opened a shop for 20 years, has a special feeling for Lamian Noodles in Qinghai. He has always pursued this purpose. Since the outbreak in 2020, the catering industry has been hit repeatedly, and the competition in Lamian Noodles industry has become increasingly fierce. Ma Hok Ming, who was busy all day, began to calm down and think about what the new direction was. Except for those old customers who itch after not eating Lamian Noodles for two days, how to keep more new consumer groups.

Ma Hok Ming, manager of Qingpu Yak Lamian Noodles Store:Nowadays, the consumer groups are getting younger and younger, and they pursue exciting and fresh things. We also follow the young consumer groups to design products and develop products.

Taking advantage of the gap between the suspension of business during the epidemic, Ma Hok Ming took everyone to brainstorm, and novel ideas were stimulated, and an innovation of "subverting" the traditional Qinghai Lamian Noodles began. Lemon, pickled cabbage, rattan pepper, Flammulina velutipes, scallion oil, and green pepper, all of which are not in line with the traditional Lamian Noodles in Qinghai, have been served.

Ma Hok Ming, manager of Qingpu Yak Lamian Noodles Store:Older (technical staff) think that after the things of our ancestors have been changed, they may have an impact on our existing business and don’t want to change, but we believe that the only constant in doing business is to change and innovate every day.

Dare to think is only the first step. Real innovation depends on years of experience and patience. When people make pickled noodles, they always feel that there are shortcomings. Finally, Ma Hok Ming proposed to mix lemon and pickled cabbage.

Ma Hok Ming, manager of Qingpu Yak Lamian Noodles Store:When we make any product, we should trace back to the taste of the ingredients themselves, so we don’t add vinegar, but extract the acid through lemon, which has a faint fruity flavor.

In this way, after repeated exploration, trial and error and improvement, since the epidemic, they have launched nine new-generation "Qinghai Lamian Noodles" which have been well received by young people. Now, nearly half of the customers come to eat this new taste. The research and development of new products has not only attracted a large number of young consumers in Ma Hok Ming’s Lamian Noodles store, but also made the whole team more cohesive and energetic. When the business was suspended during the epidemic, some employees originally wanted to resign, and finally stayed under the infection of this strong enthusiasm for team innovation.

Ma Jinhu, employee of Qingpu Yak Lamian Noodles Store:Our team is cohesive, we can overcome difficulties together, and I believe tomorrow will be better.

Ma Hok Ming, manager of Qingpu Yak Lamian Noodles Store:It is a very happy thing to have such a group of United people together and do one thing with one heart, so that things can be done.

While enterprises actively help themselves, Xining issued ten action plans to help enterprises out. For the leased municipal state-owned assets business premises, small and micro enterprises and individual industrial and commercial households in the service industry that are really affected by the epidemic will be reduced by 3-mdash; Six months rent.

In this small bowl of Lamian Noodles, what changes is the fresh taste, but what remains unchanged is the selection of ingredients, the initial intention of sticking to quality and confidence in the future.

Ma Hok Ming, manager of Qingpu Yak Lamian Noodles Store:Our noodles with lemon pickles and noodles with shredded chicken in golden soup have been made in some brands in Shanghai. We learn from each other and share more, so as to continue this bowl of noodles with quality.